About the Company

Founded in 2009, Zest AI is transforming the $17 trillion U.S. consumer credit market through AI-driven technology that helps lenders identify creditworthy borrowers overlooked by traditional methods. Our platform enables financial institutions of all sizes to harness AI to improve underwriting accuracy, expand credit access, and deliver better lending experiences. With more than 600 active AI models and over 50 issued and pending patents, Zest AI provides solutions across marketing, underwriting, fraud detection, and lending intelligence. Headquartered in Los Angeles, Zest AI partners with financial institutions to make smarter lending decisions while strengthening the resilience of the U.S. financial system. At Zest AI, we tackle complex challenges that make a meaningful impact on people’s daily lives. Our technical teams build software that enhances consumer financial lending by optimizing credit underwriting decisions. Our mission is to broaden access to equitable lending by leveraging machine learning and large-scale data to redefine traditional credit scoring.

About The Role

As a Senior Product Marketing Manager, you’ll play a critical role in shaping how our products are positioned, understood, and sold. Reporting to the Director of Product Marketing, this is a highly cross-functional, execution-focused role where you’ll partner closely with Product, Sales, and Demand Marketing to bring our go-to-market strategies to life.

You’ll own key areas of sales enablement, contribute to product launches, and help translate complex product capabilities into clear, compelling narratives that drive pipeline and revenue. This role is ideal for someone who is both strategic and hands-on- someone who can build, iterate, and scale programs in a fast-moving fintech environment.

Key Responsibilities

• Support and execute product positioning, messaging, and storytelling across key products and segments
• Drive components of go-to-market strategy for new features, product enhancements, and vertical expansion
• Partner closely with Sales to build and maintain high-impact enablement materials, including pitch decks, competitive intelligence, objection handling, and customer proof points
• Own and manage interactive demo experiences (e.g., Navattic), ensuring they effectively showcase product value and support the sales cycle
• Develop and deliver sales enablement programs, including trainings, playbooks, and ongoing content to improve win rates and deal velocity
• Collaborate with Demand Marketing to align campaigns with product messaging and lifecycle opportunities
• Gather and synthesize insights from Sales, Product, and customers to continuously refine messaging and inform go-to-market strategy
• Support product launches with coordinated plans across marketing and revenue teams
• Contribute to market, customer, and competitive research to identify trends and opportunities
• Leverage AI tools and technologies to improve content creation, enablement efficiency, and overall marketing effectiveness

Required Qualifications

• 3–5 years of experience in product marketing, preferably in B2B fintech, SaaS, or data-driven technology companies
• Demonstrated experience with solution selling methodologies, with the ability to equip sales teams to lead value-based, consultative conversations tied to customer outcomes
• Proven experience supporting product launches and building sales enablement materials that impact revenue
• Strong understanding of financial services, lending, or credit-related technologies is a plus
• Experience working with or managing interactive demo platforms (e.g., Navattic)
• Familiarity with AI tools and a demonstrated ability to apply them to marketing workflows and content development
• Excellent communication skills with the ability to simplify complex concepts into clear, compelling narratives
• Strong collaboration skills and experience working cross-functionally with Product, Sales, and Marketing teams
• Highly organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment
• Self-starter mindset with a bias toward action, iteration, and continuous improvement
• Bachelor’s degree in Marketing, Business, or a related field

What Success Looks Like

• Sales teams are equipped with clear, effective messaging and tools that improve conversion and shorten sales cycles
• Product launches are well-coordinated and drive measurable awareness, pipeline, and adoption
• Interactive demos and enablement assets clearly communicate product value and differentiate us in the market
• Messaging evolves continuously based on market feedback, customer insights, and competitive dynamics

Perks and benefits

All Zestys experience:

• The opportunity to join a mission-focused company
• People – the best part of Zest
• Robust medical, dental and vision insurance plans
• Annual bonus plan participation
• 401(k) with generous match
• Employee Awards and Recognition
• 11 company holidays
• Winter break (office closed between Christmas and New Year's Day)
• Unlimited vacation time
• Employee Resource Groups
• Generous family leave policy (12 week maternity leave / 6 week paternity leave)
• Phone, internet, wellness, and professional development allowances
• Employee gatherings, including Town Hall meetings

Additionally, our Burbank, CA hybrid Zestys enjoy:

• Beautiful, modern, dog-friendly office with lounge areas, video games, and gigantic jigsaw puzzles
• Daily catered lunches from LA’s best restaurants and a fully stocked kitchen
• Complimentary manicures, pedicures, and mindfulness sessions
• Company happy hours, social events, outings, and much more!

About Zest AI:

Creating a diverse and inclusive culture where all are welcomed, valued, and empowered to achieve our full potential is important to who we are and where we’re headed in the future. We know that unique backgrounds, experiences, and perspectives help us think bigger, spark innovation, and succeed together. Zest is committed to diversity, equity, and inclusion and encourages professionals from underrepresented groups in technology and financial services to apply.

Our core values are Communication, Collaboration, Bias for Action, Client-centricity, and Heart. Learn more at Zest.ai, follow us on LinkedIn (linkedin.com/company/zest-ai/) or Twitter @Zest_AI, or check out our Insights blog (https://www.zest.ai/cms/insights).

Note: The team is also open to a Senior position depending on years of experience and feedback from the interview process