Sr. Manager, Growth Marketing Programs

Position Overview:

The Sr. Manager, Growth Marketing Programs owns the campaign layer of our demand engine. You’ll own everything required to translate marketing GTM strategy into campaign architecture, program execution, and always-on demand generation that keeps pipeline ahead of our bookings seasons.

You will direct content, make campaign decisions, manage budget allocation within your domain, and own vendor relationships relevant to your programs. You will work in close, ongoing partnership with the Sr. Manager, Growth Marketing Operations, the peer role that owns the systems, data infrastructure, and attribution frameworks your programs run on. Where Ops builds the engine and owns the instruments, you get in the car and drive it as fast as possible.

This is not a coordinator role. It is a builder role for someone who thrives on turning strategy into repeatable, scalable execution that drives measurable pipeline results.

Position Description:

What You'll Own:

• Campaign Architecture & Program Management — Own the full campaign lifecycle from brief to results — planning, build, launch, optimization, and program-level reporting — operating within the strategic direction set by the Sr. Director and the operational frameworks owned by the Sr. Manager, Growth Marketing Operations. Architect omnichannel campaign programs across multiple products (Ravenna, TADS, SSS, and CampusPay) for multiple school segments (private, independent, and faith-based).

• Always-On Demand Calendar — Build and manage the always-on, school-calendar-driven demand motion. Align campaign activation to the buyer's journey across admissions seasons, financial aid cycles, and enrollment milestones to ensure pipeline stays ahead of bookings targets throughout the year.

• Nurture Strategy & Audience Activation — Develop and execute segment-specific nurture tracks by school type, persona, and buying stage — Admissions Directors, Business Office, Heads of School, Financial Aid Officers — built on the audience frameworks and segmentation taxonomy provided by the Ops Manager. Feed performance insights back to Ops for continuous refinement.

• Content Direction & AI-Assisted Production — Own the growth marketing content brief. Direct AI-assisted content production tools (Jasper, ChatGPT, Canva, or similar) to produce campaign assets at scale. Collaborate with Product and Customer Marketing for assets that require their input, and partner with the Digital Marketing team on timely and effective publishing.

• Budget & Vendor Direction — Own budget direction and vendor relationships within your program portfolio. Make day-to-day decisions on how program budget is deployed to maximize pipeline impact, with the expectation that direct budget authority expands as the role and its impact scale.

• Cross-Functional Collaboration & Enablement — Partner with the Sr. Growth Marketing Operations Manager on campaign tracking, lead scoring alignment, and program-level attribution. Collaborate with Sales and SDR teams on campaign enablement content. Brief leadership regularly on program performance, trends, and recommendations.

What Success Looks Like at 12 Months

By the end of your first year, you will have built a repeatable, always-on campaign execution motion that reliably drives pipeline results across our product portfolio and school segments. That means a structured demand calendar that runs with consistency, nurture programs that convert, and a reporting cadence that gives you and leadership clear line of sight into what's working and where to push harder. You won't just have run campaigns — you'll have built the program infrastructure that the team can scale from.

Your Growth Path

We are building a function designed to grow with the people in it. For the right person, the path forward from this role moves toward deeper expertise, leadership or expanded responsibilities depending on your career path and goals. We'll invest in that trajectory from day one.

How You're Supported

You won't be handed a calendar and left to figure it out — you'll be set up to build. You will have weekly standup meetings with the broader growth marketing team, direct 1:1s with your manager, and full access to cross-functional teams including Sales, Product Marketing, Customer Success, and more to support your execution goals.

Qualifications

Required

• 5–7 years in B2B demand generation, campaign management, or growth marketing — ideally in SaaS or EdTech

• Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline

• Experience in K-12 education, enrollment management, admissions, or the independent school market — required given the specificity of the enrollment calendar motion and the ramp time that context provides

• Experience with AI-assisted content production workflows — comfort directing tools like Jasper, ChatGPT, Canva, or similar to produce at scale

• Strong understanding of multi-touch nurture strategy, lead scoring, and behavioral segmentation

• Ability to take strategic direction and execute with full autonomy, optimizing for impact and goal achievement

• Working proficiency in HubSpot and Salesforce as a power user within a managed MarTech stack

• Data-driven and collaborative approach to optimization — comfortable owning program-level reporting and partnering with the Ops Manager on attribution and infrastructure

Who You Are

• Proactive — you see a potential hurdle and move to resolve it or pull in the right people before it becomes a problem

• Organized and self-motivated — you see the full arc of a program and execute against it without waiting to be told what's next

• Detail-oriented — you zoom in without losing the larger picture

• Ruthlessly prioritized — you know which activities drive impact and protect your focus accordingly

• A builder who thrives in fast-paced, collaborative environments and takes real ownership of outcomes

• A relationship-builder who enjoys close partnership across Marketing, Sales, Customer Success, and Product

WORKING CONDITIONS:

• Normal office environment

• Extending viewing of computer screens

• Some overnight travel may be required

ESSENTIAL FUNCTIONS:

• Spends time at a computer workstation and desk.

• Moves throughout department or other locations to access or exchange information.

• May involve carrying loads up to 50 lbs. and being able to remain in a stationary position.

• May involve lowering oneself to file, and reaching, twisting or turning.

• Involves handling office materials, typing, writing and other tasks that require manual dexterity.

• Continuous listening.

• Ability to communicate information.

• This job may require accommodating different bodily movements and physical abilities

About Us:

For more than 40 years, VenturEd Solutions (formerly part of Community Brands) has been supporting K-12 private and independent schools. We offer a comprehensive suite of software tools for admissions, enrollment, financial aid, tuition management, student information, communication, fundraising, and accounting. These tools empower schools to fulfill their missions and deliver exceptional educational experiences.

Our leading software seamlessly integrates all aspects of school management, contributing to overall school success. Our suite of solutions includes Ravenna Admit, Ravenna Student Management, TADS, School and Student Services (SSS), Educate, TuitionPay, CampusPay, MySchoolWallet, and payment processing.

Through collaborative partnerships with schools, we aim to enhance user experiences, streamline operations, and foster a strong sense of community. Our education solutions are flexible and customized to meet the unique needs of each school.

Why Work Here?:

Good People, Doing Good Things: Employees at VenturEd Solutions are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

• Medical, Dental & Vision Benefits

• Flexible Planned Paid Time Off

• Generous Sick Leave

• Purpose-Driven Culture

• Work-Life Balance

• Passionate About Community Involvement

• Company Paid Parental Leave

• Company Paid Short Term Disability

• Remote Flexibility