Senior Alliance Product Marketing Manager
Veeam Software
Marketing & Communications, Product
United States · Remote
Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
About the Role
Veeam is seeking a Senior Alliance Product Marketing Manager to lead go-to-market (GTM) strategy and execution with strategic technology and ecosystem partners. This role sits within the Product Marketing organization and acts as the primary marketing interface between Veeam, strategic alliance partners, and internal stakeholders including Product Management, Alliances, Sales, and Field Marketing.
The ideal candidate brings a blend of strategic thinking, hands-on execution, and strong cross-functional leadership to drive measurable pipeline impact, market visibility, events, and joint customer success across priority alliances. Veeam is seeking a self-starter who is dedicated to driving success and accountable for owning business success.
Are you ready to help Veeam continue to dominate the Data Resilience and AI trust market?
What You’ll Do
- Own and execute the end-to-end marketing and GTM strategy for assigned OEM Infrastructure partners (such as HPE, IBM, Dell, and Lenovo), focused on joint success, differentiated positioning, and measurable business outcomes.
- Develop integrated co-marketing plans aligned to alliance partner priorities, product roadmaps, and Veeam’s strategic initiatives.
- Identify, plan, negotiate, and execute joint campaigns, content, digital programs, sales enablement, events, and promotions across the buyer journey (Awareness, Consideration, Decision).
- Translate technical and solution-level capabilities into clear, compelling value propositions for IT practitioners, IT leaders, cloud, and security audiences.
- Develop and guide the creation of joint messaging, solution narratives, thought leadership, and enablement assets that amplify Veeam solutions through alliance channels.
- Act as the voice of Product Marketing for alliances by ensuring consistency with Veeam Data Platform positioning while tailoring for partner relevance.
- Partner closely with Alliance Managers, Product Management, Product Strategy, Sales, and Field marketing teams to align priorities and execute joint initiatives.
- Ensure tight integration with core Product Marketing motions, leveraging insights, differentiation, and campaign learnings across teams.
- Represent Veeam and alliance marketing efforts at industry and partner events as needed.
- Manage joint Marketing Development Funds (MDF) programs and budgets in alignment with partner and Veeam priorities.
- Define success metrics and rigorously track performance including pipeline, lead generation, deal influence, and revenue contribution toward business targets.
- Operate with a test-and-learn mindset by pivoting programs based on data, feedback, and market dynamics.
What You’ll Bring
- 5+ years of experience in product marketing, alliance/partner marketing, product management, or a technical marketing role within B2B software or high-tech industries. Preference in software, cloud, SaaS, data protection or security
- Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field; MBA is a plus.
- Familiarity with alliance models including technology partnerships, reselling, and ecosystem-driven GTM.
- Proven experience developing and executing co-marketing or ecosystem GTM strategies with strategic alliance partners.
- Strong ability to translate complex technical concepts into clear customer value and business outcomes.
- Demonstrated data-driven mindset with experience defining KPIs and measuring marketing impact.
- Excellent storytelling, writing, and presentation skills with an executive-level presence.
- Ability to manage multiple initiatives autonomously in a fast-paced, dynamic environment.
#LI-TS1 #remote
What you'll get
- Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Compensation Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.
The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.
By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.
By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.