B2B Lifecycle Marketing Manager
Udemy
Join Udemy. Help define the future of learning.
Udemy is an AI-powered reskilling platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.
Learn more about us on our company page.
Where we work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
About your skills
- Lifecycle journey design: Developing and optimizing learner flows across onboarding, engagement, and retention.
- Behavioral personalization: Using segmentation and usage data to tailor messaging and experiences.
- A/B testing and experimentation: Creating structured test-and-learn programs to drive continuous improvement.
- Cross-functional collaboration: Partnering effectively across teams to execute integrated programs.
- Data analysis and insight generation: Interpreting campaign data to inform strategy and demonstrate impact.
- Martech tool proficiency: Navigating platforms like Braze, Pendo, and Salesforce; analyzing data using tools like Tableau or Looker.
About this role
As a B2B Lifecycle Marketing Manager focused on learner adoption and engagement, you will lead the strategy, planning, and execution of programs that drive activation and for Udemy Business learners. You’ll own key learner touchpoints across email and in-product channels, developing scalable, personalized journeys that help learners discover content, form habits, and get results. This is an individual contributor role with high visibility and cross-functional collaboration.
What you’ll be doing
- Lead full-funnel adoption and engagement strategy for Udemy Business learners, from onboarding and activation to sustained usage and retention.
- Build multi-channel lifecycle journeys leveraging email, in-product messaging, and experimentation frameworks to drive meaningful engagement with our content and platform.
- Design personalization strategies grounded in user behavior, AI-powered insights, and segmentation to increase relevance and learner success.
- Partner cross-functionally with Product Marketing, Data Science, Customer Success, Engineering, and CRM teams to align priorities and execute effectively.
- Continuously optimize using A/B testing and analytics to learn what drives action, and scale what works.
- Craft compelling narratives and performance updates through clear, data-driven presentations that influence stakeholders and drive alignment across teams.
- Champion the voice of the learner, using qualitative and quantitative insights to improve experiences and advocate for customer needs.
What you’ll have
- 5+ years of experience leading cross-channel lifecycle, retention or CRM marketing programs, ideally in B2B SaaS, EdTech, or multi-product ecosystems.
- Strong foundation in growth marketing principles including behavioral segmentation, personalization, experimentation, and funnel conversion.
- Experience using CRM automation tools (Braze or similar), in-app tools (Pendo) and analytics & data visualization tools (Tableau) - preferred but not required.
- Analytical mindset with fluency in marketing performance metrics and testing methodologies.
- Strong communication and collaboration skills to influence and execute across teams.
#LI-AS1
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.
Why work here?
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits, Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.