Sr. Manager, SEO
Location: Prague - Hybrid

Job description
We are looking for a Sr. Manager, SEO to lead our SEO strategy and execution within the Growth Marketing team. If you're a results-driven SEO leader with deep technical and content expertise—and you're passionate about building strong cross-functional relationships and leading the future of search in an AI-powered world—we want you on our team.

You’ll be responsible for leading our global SEO initiatives across Tricentis’ digital ecosystem, ensuring scalable, sustainable organic growth across key products, regions, and audiences. This includes setting strategy across Technical, Content, and Off-page SEO while working cross-functionally across Web, Product, Brand, and Campaign teams.

A crucial success factor for this role is the ability to collaborate deeply across departments, influence without authority, and foster alignment across diverse stakeholders. We are actively seeking someone who thrives in team environments and drives success through strong interpersonal partnerships.

AI-Driven SEO Innovation

We’re at the forefront of leveraging AI to transform how we grow organic traffic. The ideal candidate will bring hands-on experience using AI-powered SEO tools for research, content generation, automation, and performance forecasting.

Beyond tools, this role will lead the charge in optimizing for the evolving search landscape—including generative AI search engines such as Google’s Search Generative Experience (SGE/AI Overviews), Bing Copilot, ChatGPT, and other LLM-integrated platforms. This includes crafting SEO strategies that go beyond traditional ranking signals to improve visibility within AI-generated summaries, answer boxes, and conversational interfaces.

We’re also expanding rapidly via acquisitions, creating rich opportunities to apply SEO best practices at scale, unify organic strategy across brands, and capture high-impact traffic from both traditional and emerging search interfaces.

Job responsibilities

• Partner cross-functionally with Product, Sales, Brand, Web Ops, Communications, and Campaign teams to develop and align SEO strategy across the organization.
• Define technical SEO standards, content strategy, and off-page initiatives.
• Prioritize SEO opportunities that drive measurable business impact and align to core KPIs.
• Champion and implement an SEO-friendly site structure and information architecture.
• Work closely with Web Development to ensure SEO scalability and technical best practices.
• Lead and grow a high-performing SEO team, with a roadmap for future expansion.
• Own and evolve the AI strategy within SEO, integrating AI tools for automation, keyword clustering, content optimization, and competitive monitoring.
• Lead initiatives to optimize for generative AI search results by shaping content, metadata, and structure for enhanced visibility in AI-powered search interfaces.
• Report SEO performance, insights, and ROI to leadership; influence future planning and investment.
• Monitor industry trends (especially AI and search evolution), and identify new opportunities.
• Assess organic traffic and engagement outcomes from websites, content hubs, and campaigns.
• Ensure all SEO activities align with brand voice, technical scalability, and regulatory compliance.
• Utilize and manage SEO technology stack (analytics, content, crawling, keyword tracking, AI-based tools).

Skills and qualifications

• Undergraduate degree in Marketing, Business, or a related field (preferred).
• 10+ years of hands-on SEO experience in B2B software or SaaS environments.
• Proven track record of SEO success through ethical, scalable strategies.
• Strong leadership and team-building abilities; prior people management experience required.
• Demonstrated collaboration skills across cross-functional departments.
• Expertise with SEO automation, keyword clustering, and AI-assisted tools for content and analytics.
• Familiarity with generative AI search experiences (SGE, Bing AI, ChatGPT plugins) and the ability to optimize content for visibility in those environments.
• High-level expertise in GA360, GSC, Moz, Screaming Frog, and other leading SEO platforms.
• Solid understanding of site architecture, indexability, and page performance optimization.
• Excellent communication and storytelling skills with experience reporting to executives.
• Able to balance strategic thinking with tactical execution.
  

We offer:

• The opportunity to lead SEO for the #1 Continuous Testing Platform for the Cloud
• A pivotal role with global impact and high visibility
• Flexible working hours (no core time)
• Competitive salary, performance bonus, and benefits
• Exciting team events like GIG (Tricentis Hackathon), Bug Festival, and more
• A fast-growing, innovative environment where your work drives real business outcomes

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