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Marketing Intern

Root

Root

Marketing & Communications
San Francisco, CA, USA
USD 28-35 / hour
Posted on May 10, 2025

About Root

Root is building the agentic AI future of container security. We help organizations find, fix, and forget vulnerabilities — automatically — without slowing down developers or disrupting enterprise workflows.

We’re a remote-first company with global hubs in Boston and Tel Aviv, and our Head of Growth & Marketing is based in San Francisco.

At Root, go-to-market (GTM) is a team sport — blending product, engineering, marketing, and community to drive real adoption of cutting-edge technology.

About the Role

As a Marketing Intern at Root, you’ll focus on building brand presence, creating content, and supporting marketing campaigns targeted at cybersecurity, IT, and engineering leaders.

You’ll get hands-on experience helping to coordinate field events, promote virtual webinars, and create executive-facing content that supports Root’s rapid growth into technical enterprise markets.

You’ll work directly with experienced marketing leadership and get exposure to modern SaaS growth practices, field marketing strategy, and executive communications.

Core Responsibilities

Field and Virtual Event Support

  • Executive Event Coordination: Assist in planning small in-person meetups and events (venue research, invite list curation, RSVP tracking, prep materials).

  • Event Campaign Execution: Draft social posts, reminder emails, and post-event follow-ups for field events targeted at technical buyers.

  • Webinar Setup and Promotion: Support logistics and marketing for 1–2 Root-hosted virtual events, including landing page setup, promotion emails, and reminder flows.

  • Post-Event Engagement: Draft nurture emails and recap social posts to engage attendees after webinars or events.

Content and Competitive Research

  • Blog/Article Drafts: Research and draft short blog entries or LinkedIn posts focused on cybersecurity, cloud-native security, and AI in enterprise tech.

  • Competitive Messaging Snapshots: Help build short messaging comparisons for key competitors.

Who You Are

  • Located in the San Francisco/Bay Area

  • Available 10–20 hours/week (flexible scheduling)

  • Comfortable working onsite 1–2 days/week in San Francisco

  • Strong writing, organization, and communication skills

  • Interested in cybersecurity, SaaS, or technical B2B marketing

  • Comfortable learning and using tools like LinkedIn Campaign Manager, HubSpot, Google Docs/Sheets

  • Self-starter who thrives in a fast-moving, remote-first environment

Bonus Points

  • Familiarity with LinkedIn ads, CRM platforms, event marketing tools, or Canva

  • Experience writing for executive or technical audiences (even through school projects)

  • Awareness of cybersecurity trends or compliance standards (even at a basic level)

Timeline and Flexibility

  • Start: After Memorial Day (Late May 2025)
  • End: Around Labor Day (Early September 2025)
  • Pay: $28–35/hour
  • Extension: Possible into Fall 2025 based on performance and fit
  • Schedule: Flexible — designed to accommodate coursework, projects, or other commitments

Why This Role Is a Great Opportunity

At Root, you won’t just “help out” — you’ll own real parts of major marketing programs that connect with some of the most influential leaders in cybersecurity and tech.

As a Marketing Intern, you will:

  • Get hands-on experience running field events, virtual webinars, and marketing campaigns — not just observing from the sidelines.

  • Learn how top cybersecurity companies engage technical and executive buyers.

  • Develop skills in event marketing, campaign operations, and executive communications that are highly valued in SaaS and startup marketing careers.

  • Work closely with experienced marketing leadership and see how messaging, content, and GTM strategy come together to build pipeline and brand presence.

  • Build real portfolio pieces you can show future employers — including event campaigns, webinar programs, social posts, and competitive research.

If you’re excited about cybersecurity, SaaS marketing, and learning how technical products reach buyers, this is a rare opportunity to build serious marketing skills early in your career.