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RVP Sales, AMER

ROLLER

ROLLER

Sales & Business Development
Austin, TX, USA
Posted on Jun 24, 2025

About ROLLER

ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently and deliver great guest experiences. ROLLER helps its customers through a full suite of venue management features, including ticketing, point-of-sale, CRM, self-serve kiosks, memberships, digital waivers, and more. We are a fast-growing global company with customers in over 30 countries and a wide array of industries like theme parks, museums, zoos, trampoline parks, water parks, aquariums, and wake parks — just to name a few!

At the heart of ROLLER is our team — which consists of 200+ highly energetic, driven, intelligent, and humble professionals, all contributing to help build a great and enduring business. We truly believe that the sky's the limit for us, and we are well on our way toward becoming a global success story. But most of all, we love what we do, and we are looking for like-minded people to join us on this amazing journey!

About the Role

We are seeking an experienced RVP of Sales to lead our Emerging (SMB) sales segment and drive new customer acquisition. Reporting to the VP of Sales, you will manage and grow a team of Account Executives focused on the Emerging Market (SMB) across the United States. This is a pivotal leadership role with a mandate to drive high-velocity, scalable sales processes tailored to a fast-moving, volume-driven customer base. You’ll be responsible for the team’s ACV growth, territory penetration, and operational excellence within this high-impact segment.

What You’ll Do

  • Own and evolve ROLLER’s go-to-market strategy for the Emerging (SMB) Segment, ensuring the team hits new customer acquisition and ACV growth targets.
  • Lead, coach, and optimize a team of SMB Account Executives to consistently exceed performance expectations in fast-paced sales cycles.
  • Develop scalable inbound sales playbooks specific to the Emerging Segment, integrating them with SDR and Marketing alignment efforts.
  • Drive hands-on support for deals, especially within new verticals or segments, while fostering a culture of autonomy and results.
  • Analyze sales data to identify trends, risks, and opportunities in the Emerging Pipeline—driving action plans and process improvements.
  • Partner with the Customer Success team to reduce churn and ensure smooth handoffs for new clients.
  • Hire, onboard, and develop top-tier SMB sales talent; nurture a performance-driven culture with strong coaching frameworks.
  • Present performance metrics, insights, and growth opportunities to senior sales leadership, with a strong emphasis on deal velocity, close rates, and CAC efficiency.
  • Collaborate with Product and GTM teams to shape offerings that address the unique needs of SMB clients and emerging market trends.

About You

  • You bring proven experience building and leading high-performance SMB B2B SaaS sales teams, with an eye toward scalability, efficiency, and repeatability.
  • You have 5+ years of Sales Leadership experience in a SaaS environment, managing budgets and deploying lean but effective sales motions.
  • You thrive in environments where speed, agility, and data-informed decision-making are essential.
  • You are based in Austin, Texas, and understand how to build and localize strategies for regional success. You believe in the value of a hybrid work environment in which you and your team are in the office a minimum of three days per week.
  • You have scaled organizations through key growth milestones—ideally from $20M to $100M+ in ARR—with particular strength in growing SMB revenue engines.
  • You understand the buying behavior and constraints of SMB customers and know how to help your team navigate their needs with value-led selling.
  • You are a strategic operator with a hands-on leadership style and a strong track record of hiring and developing exceptional talent.
  • You are an excellent communicator who can align stakeholders and influence outcomes across Sales, Marketing, Product, and Customer Success.
  • You’re proficient in Salesforce, Gong, GSuite, and other sales enablement tools, and you use them to drive clarity, focus, and efficiency.

Perks!

  • You get to work on a category-leading product that customers love in a fun, high-growth industry- check our Capterra and G2 reviews.
  • Paid leave for vacation, illness, and observed holidays.
  • 4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins).
  • Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!
  • Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
  • 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
  • 401(k) plan with up to a 5% match.
  • Fully paid medical insurance.
  • Work with a driven, fun, and switched-on team that likes to raise the bar in all we do!
  • Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

What You Can Expect

  1. Initial Call – Talent Acquisition
    A brief conversation to discuss your experience and salary expectations.
  2. Hiring Manager Interview
    You will get to meet with our VP of Sales to learn more about the role & ROLLER whilst also talking through your experience in more detail.
  3. COO Interview + EQ/IQ Assessment
    Meet our COO to further explore the position and complete a short EQ/IQ assessment via our partner, Criteria.
  4. Panel Interviews
    Connect with various ROLLER team members for a cultural and vibe alignment check.
  5. Onsite Presentation
    Visit our office to present your 3/6/12 month plan. We'll support your prep with two coaching sessions from our Account Executive team.
  6. CEO Interview
    Final vibe check with our CEO, Luke Finn.
  7. Offer
    If all lights are green and the fit feels right, we’ll conduct reference checks and you'll receive an offer to join!

Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment
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