Senior SEO Specialist
PicsArt
Marketing & Communications
Berlin, Germany
Posted on Apr 10, 2025
At Picsart, we bring the wonder of creativity to the world and make it easy. We’re looking for a Senior SEO Specialist to take the lead on landing page optimization, technical health, and link-building initiatives. This role blends on-site strategy with cross-functional execution and is perfect for someone who thrives on data, collaboration, and hands-on impact. You’ll work closely with engineering, product, and content teams to drive growth—and help mentor the next generation of SEO talent.
How You'll Make an Impact
- Identify opportunities to enhance product and landing pages through content, CRO, keyword strategy, and E-E-A-T principles.
- Launch new landing pages to boost product discoverability and optimize internal linking structures to improve rankings.
- Lead technical SEO efforts, including site audits, Core Web Vitals improvements, and crawl budget management.
- Support and manage both internal and external link-building initiatives, including media outreach and agency collaboration.
- Monitor traffic trends, keyword shifts, and technical performance, responding quickly to any fluctuations or issues.
- Mentor junior SEO talent and collaborate across engineering, design, product, and analytics to ensure seamless execution of SEO strategies.
What You'll Bring
- 3–5 years of experience in SEO, ideally within a product- or tool-focused company.
- Strong background in on-site SEO, technical SEO, and link-building strategies.
- Proficiency with tools like Google Search Console, GA, Ahrefs, Screaming Frog, and performance monitoring platforms.
- Excellent communication and project management skills with a collaborative mindset.
- Comfortable using AI tools to enhance audits, research, and daily SEO tasks.
- Proven experience working alongside cross-functional teams, including product and engineering.
Good To Have
- Prior mentorship or leadership experience within an SEO team.
- Familiarity with programmatic SEO approaches or scalable page optimization.
- Experience with performance metrics like Core Web Vitals and their business impact.
- Exposure to SEO strategies for international or multilingual sites.
What we seek and value most in our candidates
Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.
Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
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