Job Description:

Momentive Software seeks a strong B2B marketer to join its growing Demand Marketing organization as an Email Marketing Specialist. This role will be responsible for driving demand and delivering top line growth through email marketing campaigns. The candidate will be responsible for strategy, development and execution of integrated, multi-step email marketing campaigns supporting revenue and brand goals. They will work with cross-functional teams to drive collaboration with executive management, sales and key stakeholders. The ideal candidate brings experience with outbound email marketing, particularly demand generation in a B2B, enterprise environment, for services or talent marketplaces.

Reporting to the Marketing Operations Manager, the Email Marketing Manager will create and execute effective and results-oriented integrated email marketing campaigns to build pipeline and grow the company’s business. The ideal candidate will thrive on incorporating data-driven analytics to refine and hone execution and have HubSpot experience.

JOB RESPONSIBILITIES:

• Develop and execute measurable email marketing campaigns that drive revenue through direct sales team

• Manage business-to-business email marketing programs, including drip email nurture series leveraging marketing content, targeting specific solutions, legal practice areas and geographies

• Collaborate with Demand Marketing to develop campaigns to build pipeline in core markets

• Work closely with content and design teams to create landing pages for campaign CTAs

• Work closely with Product Marketing on mapping marketing database segmentation to personas

• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them

• Ensure all HubSpot campaigns link to salesforce.com campaigns to ensure accurate campaign ROI tracking

• Analyze campaign performance for continuous improvement

• Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action

• Become an expert on the company's lead funnel for email marketing

SKILLS/EXPERIENCE:

• 2+ years of experience in B2B marketing programs, ideally for professional services

• Experience with CRM systems (e.g., Salesforce.com) and marketing automation systems (e.g., HubSpot)

• Experience building and managing HubSpot workflows

• Experience with creating compelling messages for email

• Experience in list management, customer segmentation, and lifecycle/nurture campaigns

• Knowledge of B2B email marketing best practices including deliverability, open rates, CTAs, opt-out rates, segmentation, personalization

• Understanding of email compliance laws (e.g., GDPR, CAN-SPAM, CASL)

• Ability to understand how strategic objectives translate into market-specific programs

• Demonstrated ability to implement with extreme attention to detail

• Strong project management skills, including managing schedules and deadlines with multiple stakeholders

• Audience development experience a plus

• Detail-oriented, yet able to prioritize strategic impact

• Comfortable working independently and cross-functionally

• Curious, collaborative, and eager to iterate and improve

• Organized, resourceful, and deadline-driven

• A strong communicator who enjoys building partnerships across teams

• HubSpot Email Marketing Certification or other marketing automation tool certification required

• Bachelor’s degree preferred

About Us:

Momentive Software amplifies the impact of over 30,000 purpose-driven organizations in over 30 countries. Mission–driven organizations and associations rely on the company’s cloud-based software and services to solve their most critical challenges: engage the people they serve, simplify operations, and grow revenue. Built with reliability at the core and strategically focused on events, careers, fundraising, financials, and operations, our solutions suite is bound by a common purpose to serve the organizations that make our communities a better place to live. Learn more at momentivesoftware.com

Why Work Here?

At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.

Medical, Dental & Vision Benefits
401(k) Savings Plan & Company Match
Flexible Planned Paid Time Off
Generous Sick Leave
Casual Environment
Purpose-Driven Culture
Work-Life Balance
Passionate About Community Involvement
Company Paid Parental Leave
Company Paid Short Term Disability
Remote Flexibility

Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.