Hybrid model: once per month
Office location: Heredia, Lagunilla

The Company:

Marigold is a leading cross-channel marketing platform, with solutions for email, SMS, loyalty, and personalization, helping brands transform their relationships with customers. As the trusted partner behind the world's most recognized brands, including Air New Zealand, Chipotle, Hiscox, KFC, Kraft Heinz, The Atlantic, and more-Marigold delivers relevant brand experiences that cut through the noise and drive real impact. Marigold was born through a merger of industry-leading marketing platforms Cheetah Digital, Sailthru, Selligent, Liveclicker, Emma, and Campaign Monitor, and powers billions of customer interactions annually.

The Role:

We are hiring an experienced Product Marketing Manager who will be responsible for positioning, messaging, enabling sales, and accelerating product adoption for our Emma and Campaign Monitor product lines while supporting various other product marketing needs across the portfolio.

What You’ll Do:

• Create and execute go-to-market plans for product launches and releases

• Develop compelling and easy-to-understand product and industry-specific content for Sales including sales narratives, competitive analysis, positioning, messaging, personas, and value propositions

• Develop compelling external product content including data sheets, website content, webinars, and solution guides

• Support Sales throughout the sales cycle to inspire, motivate, and ultimately win customer business

• Work with Marketing to develop compelling campaign content that drive pipeline

• Influence packaging and pricing decisions with cross-functional owners and stakeholders

• Develop and track key product and business metrics to evaluate and grow your business

• Partner with key cross-functional stakeholders including Product, Sales, and Marketing to ensure alignment and go-to-market effectiveness

• Support analyst relations to build awareness, educate and establish Marigold as the market leader

• Present and support internal and external industry and customer events

Ideal Qualifications:

• 2+ years of relevant product marketing experience in a B2B SaaS Enterprise environment

• Excellent written, verbal, and presentation skills

• Ability to juggle projects simultaneously, working both independently and collaboratively across functions

• Attention to detail with the ability to translate technical product capabilities into compelling customer value

• Experience managing and developing new product marketing initiatives with clear data-driven results

• Experience managing and researching product positioning, competitive analysis, and product pricing

• Experience collaborating effectively with sales, marketing, and product teams to achieve results

What We Offer:

• Competitive salary and benefits including: medical/dental/vision, life insurance

• Unlimited PTO (we call it Open Time Away), leave without pay, bereavement leave, marriage, paid parental and birthday leave

• Meal and transportation subsidy

• English program

• Employees’ Association

• Supportive work environment with flexible work hours and hybrid/ work from home options