As the Head of Lifecycle Marketing you will be the strategic leader to own and scale our lifecycle marketing programs. This is a highly collaborative role that will need to influence and collaborate with our PM, Data, and Design teams as well as work closely with marketing teams like Growth Marketing.

We’re looking for someone who is equally comfortable getting buy-in on lifecycle strategy from senior leadership as they are rolling up their sleeves and executing actual campaigns. This is an incredibly high impact role with the ability to shape and define the entire lifecycle strategy at Linktree.

What You’ll Own

Lifecycle Strategy Leadership: Act as our internal champion and leader for lifecycle, developing and implementing comprehensive lifecycle marketing strategies to improve activation, engagement, retention, and conversion to our subscription products.
Segmentation & Personalization: Leverage behavioral, demographic, and marketing data to develop effective user segmentation to build tailored marketing campaigns.
Campaign Development: Design and execute automated and manual email, push, and in-app messaging programs that help support cross-functional marketing campaigns and key product launches.
Cross-Functional Collaboration: Be a trusted partner to our product org to ensure new features and product launches are thoughtfully incorporated into our messaging journeys. Work with growth and other marketing teams to build retention efforts against major acquisition campaigns.
Performance Analysis: Track and report on key KPIs such as activation rates, churn, LTV, SaaS revenue, and campaign performance; be able to iterate quickly based on insights and A/B tests.
Martech Strategy: Manage and optimize lifecycle marketing tools and platforms (e.g., Braze, Hightouch, HubSpot, etc.) and ensure effective campaign execution. Ensure we’re leveraging the most cutting-edge tools including the latest in AI to drive efficiency and efficacy.

Who We’re Looking For

6+ years of experience in lifecycle, CRM, or email marketing, ideally in a product-led or SaaS business
Proven success in building full-funnel lifecycle programs that drive measurable results and ability to pitch new programs to leadership team
Hands-on experience with marketing automation tools, segmentation frameworks, and experimentation methodologies
Strong analytical skills; proficiency in marketing analytics and familiarity with tools such as Amplitude, Hightouch, or similar analytics and data tools
Excellent communication and collaboration skills; equally comfortable talking to a Data Science team as you might a Creator Partnerships team.
Passion for user experience, storytelling, and customer-centric marketing

Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $185,000-$200,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.

P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Our Story

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.

Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.

We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.

We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
Employer contribution towards your retirement.
Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
Employee stock option program - we want each and every employee to share in the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.

Ready to apply?

Powered by

First name *

Last name *

Email *

LinkedIn URL

Location *

Resume *

Click to upload or drag and drop here

Preferred Name *

Will you now or in the future require sponsorship from Linktree to work in the country this role is posted? *

Yes

No

Voluntary Self-Identification

To comply with government reporting requirements, we invite candidates to participate in the self-identification survey below. Your completion of this form is entirely optional, and your decision will neither influence the hiring process nor any subsequent stages. Any information you choose to share will be kept confidential and stored in a secure file. As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non-discrimination based on any protected group status specified in applicable laws.

Gender

Race

Race and ethnicity descriptions

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

By applying you agree to Gem's terms and privacy policy.

Save your info to apply to other roles faster & help employers reach you.

Req ID: R2169

Apply now

See more open positions at Linktree

Privacy policy Cookie policy