We’re looking for a Performance Marketing Manager (SEM + CRO) to take full ownership of Linktree’s global search engine marketing (SEM) strategy and conversion rate optimization (CRO) initiatives. You will lead the planning, execution, and continuous optimization of campaigns across Google Ads, Microsoft Advertising, and emerging search platforms to drive customer acquisition and revenue growth.

As a channel leader, you’ll be responsible not only for scaling paid search performance but also for optimizing the full conversion journey – from ad creative to landing page experience. You’ll work cross-functionally with Product, Design, Analytics, and SEO teams to maximize the impact of every dollar spent and every visitor acquired.

This role is ideal for a strategic thinker who combines hands-on SEM expertise with a strong CRO mindset, capable of owning performance outcomes end-to-end in a high-growth, fast-paced environment.

What You’ll Own

Own and lead Linktree’s global paid search strategy across Google Ads, Microsoft Advertising, and other search platforms.
Manage budgets, bid strategies, and audience segmentation to maximize efficiency and scale customer acquisition.
Collaborate with design and web teams to develop and optimize landing pages that drive higher conversion rates.
Write and test compelling ad copy aligned with user intent and business goals.
Analyze and report on performance metrics such as CPA, CVR, CTR, and ROAS, driving data-backed recommendations and optimizations.
Run A/B and multivariate tests on ad creative and landing page elements to improve funnel performance.
Partner with SEO, Product Marketing, and Analytics teams to align paid search and CRO efforts with broader business objectives.
Stay on the cutting edge of SEM and CRO trends, tools, and best practices to continuously improve strategy and execution.

Who We’re Looking For

5+ years of experience managing large-scale SEM campaigns with measurable business impact.
Proven experience owning CRO initiatives across ad and landing page performance.
Advanced knowledge of Google Ads, Microsoft Advertising, and GA4.
Experience with CRO and experimentation tools like Google Optimize, VWO, or similar.
Strong analytical skills with proficiency in tools like Looker Studio, Google Analytics, or similar BI platforms.
Comfortable managing budgets and reporting on ROI at an executive level.
Excellent communicator with a collaborative, problem-solving mindset.
Passionate about performance marketing and continuous learning

Why Join Linktree

Be part of a rapidly growing company that's shaping the future of how people connect online.
Contribute to a product that impacts millions of users worldwide, driving innovation in digital experiences.
Enjoy a collaborative, inclusive, and creative work environment that values diversity and fosters professional growth.
Benefit from a competitive compensation package, flexible work arrangements, and a commitment to work-life balance.

Linktree is committed to providing a competitive compensation package. Final offer amounts are determined by multiple factors including candidate expertise, the scope of role and level, and may vary from the amounts listed above.

P.S. If you don’t tick every box in this ad, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Where and How We Work

We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a discretionary hybrid approach.

We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:

An annual wellbeing allowance ($7,000 AUD / $4,900 USD) to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours!
100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance.
401K matching for you to save towards retirement.
Generous time off for vacation, holidays, parental leave, volunteer time and other categories.
Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.

We believe in promoting a culture that celebrates unique backgrounds, talents, and experiences. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. To learn more about our benefits, including our parental leave program, volunteering leave, DE&I initiatives, and more, click here!

Our Story

We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ digital spaces— and we’re just getting started. Join us in empowering everyone from businesses to creatives in building their online presence.

At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.

Ready to apply?

Powered by

First name *

Last name *

Email *

LinkedIn URL

Location *

Resume *

Click to upload or drag and drop here

Preferred Name *

Will you now or in the future require sponsorship from Linktree to work in the country this role is posted? *

Yes

No

Voluntary Self-Identification

To comply with government reporting requirements, we invite candidates to participate in the self-identification survey below. Your completion of this form is entirely optional, and your decision will neither influence the hiring process nor any subsequent stages. Any information you choose to share will be kept confidential and stored in a secure file. As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non-discrimination based on any protected group status specified in applicable laws.

Gender

Race

Race and ethnicity descriptions

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

By applying you agree to Gem's terms and privacy policy.

Save your info to apply to other roles faster & help employers reach you.

Req ID: R20

Apply now

See more open positions at Linktree

Privacy policy Cookie policy