User Acquisition Manager - Search
Lightricks
Who we are
Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces. Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.
The team & role
The User Acquisition Manager will play a crucial role in driving the success of LTX Studio by developing and executing innovative performance marketing strategies. In this role, you'll orchestrate end-to-end campaign execution, working closely with product marketing, BI and design teams to create and optimize high-impact content and funnels that generate and scale revenue. This position is perfect for a collaborative, analytical marketer who thrives in a fast-paced environment and can align marketing strategies with broader business objectives.
What you will be doing
- Actively manage and carry out large-scale campaigns via Google search and other paid media channels
- Develop benchmarks, set goals, plan and execute online marketing strategies
- Create insightful, data-driven reports and draw meaningful conclusions that drive overall revenue growth
- Improve performance throughout testing, monitoring and analyzing performance, in order to meet company KPIs
- Design A/B tests to measure lift in campaign performance and improve conversion rate
- Identify relevant trends and marketing opportunities, stay up to date with industry and platforms developments
- Perform self-directed performance analyses and communicate key findings to team
- Collaborate with internal creative team to create assets for campaigns
Your skills and experience
- 2+ years of experience managing significant monthly direct marketing budgets ($100K and up) on search engines in a professional capacity
- Experience with data analysis & marketing data platforms such as Google Analytics / Tableau / Power BI - a must
- Exceptional analytical and quantitative skills, strong Excel / Google spreadsheet skills
- B.A. in a relevant field (Industrial engineering, statistics, business, etc) - a plus
- Diligent, proactive, highly organized team player
- Ability to prioritize, plan and work independently, take initiative to find answers and make informed decisions
- Ability to work in a fast paced environment
- Understanding of subscription-based business models - a plus
- High level of English
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