Sr. Web & SEO Manager
Keyfactor
About Keyfactor
Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!
Title: Sr. Web & SEO Manager
Location: United States; EST or CST or Canada
Experience: Senior Level
Job Function: Marketing
Employment Type: Full-Time
Industry: Computer and Network Security
Keyfactor is seeking a strategic and results-driven Senior Web & SEO Manager to lead our global web presence. In this role, you will drive the strategy, optimization, and performance of our corporate website and affiliated open-source properties — overseeing agency relationships, guiding SEO and analytics efforts, and ensuring alignment with business goals across regions.
This high-impact role requires a strong background in SEO, web analytics, and digital project management. You’ll collaborate with internal stakeholders and external agencies to ensure our digital experiences are user-centric, scalable, compliant, and conversion-focused. While technical website updates are handled by our web agency, you’ll oversee the roadmap and execution, ensuring the work is aligned with business objectives and delivered at high quality.
Responsibilities
- Develop and execute a comprehensive, global web roadmap to support business goals, customer acquisition, and regional relevance
- Oversee and manage the corporate website and open-source web properties (EJBCA.org, BouncyCastle.org, SignServer.org), with a focus on content strategy, SEO performance, and user experience
- Lead website projects from planning through launch, collaborating with design, content, product marketing, and web development agency
- Own website analytics and reporting using Google Analytics, Google Search Console, Google Tag Manager and SEMrush; translate insights into actionable optimization strategies
- Partner with our content team and outside agencies on SEO strategy and execution, providing keyword research, on-page/off-page optimization, and performance monitoring
- Plan and execute A/B testing and personalization initiatives to improve user experience and conversions.
- Manage relationships and deliverables with web development, analytics and SEO agencies, ensuring projects are on time, on brand, and within scope.
- Drive the website localization and translation strategy to ensure effectiveness across multilingual regions
- Collaborate cross-functionally with marketing, product, security, content, and design teams to support campaigns, product launches, and events.
- Coordinate with internal stakeholders in marketing ops, security, and compliance to ensure the website remains integrated, compliant, and up to date
- Monitor web performance, accessibility, and UX best practices to continuously improve digital experiences
- Stay current with digital trends and identify new opportunities to improve site effectiveness and innovation
Skills and Qualification
- Bachelor’s degree in Marketing, Digital Media, Web Development, or related field
- 7+ years of experience in web strategy or digital marketing
- Proven experience managing SEO programs and using web analytics tools (e.g., GA4, SEMrush, GSC, GTM)
- Strong project management skills, with experience leading complex web initiatives and managing external agencies
- Comfortable working in WordPress and managing website updates, even if technical development is handled by an agency
- Familiarity with translation workflows, localization platforms, or multilingual website strategies
- Deep understanding of CRO, UI/UX, web accessibility, and performance optimization
- Excellent analytical, problem-solving, and communication skills
- Proven ability to collaborate with global stakeholders and cross-functional teams
Preferred Qualifications
- Experience in B2B SaaS or cybersecurity industries
- Experience managing multilingual or localized websites
- Familiarity with conversion optimization, A/B testing platforms, or marketing automation tools
- Track record of successfully leading website transformations or redesigns
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Generous paid parental leave globally.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.