Product Marketing Manager
intenseye
Marketing & Communications, Product
New York, NY, USA
Posted on May 20, 2025
Intenseye is seeking a dynamic Product Marketing Manager to lead go-to-market development and execution for software feature launches. The ideal candidate will drive the successful launch of innovative software features, including influencing the product roadmap, defining compelling messaging, and collaborating across creative and GTM teams to drive awareness and engagement.
What You’ll Do:
- Develop and execute comprehensive go-to-market strategies for new software launches and feature updates, driving awareness and engagement.
- Define product naming, product positioning, and messaging framework that resonates with our target audience(s)
- Partner closely with product, enablement, and marketing to develop, execute, and communicate the status of go-to-market plans for your product areas
- Help gather and distill feedback from our customers and partners about the current product suite and identify new market opportunities
- Develop comprehensive messaging and positioning for your product areasLead the development of high-quality external marketing and educational content for our website, blog, customer-facing help site that will communicate the value and differentiation of our products
- Build a release marketing process to ensure all customers are aware of our latest products and feature enhancements
- Work with Enablement teams to ensure materials remain up-to-date and collaborate on training opportunities that enable our CS teams
- Influence product roadmap and optimize marketing strategies by serving as the “voice of the customer” leveraging consumer insights, competitive research, and data analysis.
- Inform and help design research studies to gather pertinent data and insights.
- Partner with the product team to help size business opportunities and align features to customer needs, ensuring roadmap aligns with marketable moments.
Sound Like You?
- 5+ years of experience in product marketing for Enterprise Saas / AI or closely related space
- Passion for storytelling and bringing products to life through customer success
- Proven track record of successful product launches and marketing campaigns.
- You are able to communicate in a concise manner, especially in written form, and can translate complex ideas into clear-cut frameworks and messages.
- Experience with tools like HubSpot, Salesforce, Notion, and product analytics platforms (e.g., Mixpanel, Amplitude).
- Passion for storytelling and bringing products to life through customer success
- Experience influencing cross-functional stakeholders at a variety of levels
- Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
- Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization
- Demonstrates a balance of hard and soft skills, including the ability to adjust quickly to rapidly changing business needs, as well as high EQ and natural empathy for our customers and their perspectives
- You leverage qualitative and quantitative data to inform decisions and know when to rely on experience and judgment to move things forward.
- You are a self-starter who is able to iterate quickly and lead through ambiguous situations.
- Driven professional who can thinking strategically and outside of the box and obsessed over the details
- Thrives in a fast-paced environment.
What We Offer:
- Great Salary, Health Benefits, and Equity in a fast-growing business
- Employee Stock Option Package
- Parental Leave
- Annual Learning & Development Stipend
- Flexible PTO/ vacation + public holidays
- Experience working with a fast development and research team of engineers using the latest and greatest technologies
- Comprehensive Family Medical Insurance, Dental & Vision
- Flexibility on work location and hours
- Play a key role in the growth of the company
- Saving lives and changing the industry with AI-powered health and safety!
Equal Employment Opportunity statement (EEO)
Intenseye is committed to a policy of equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, physical or mental disability, sexual orientation, gender identity, medical condition, pregnancy, veteran status, genetic information or any other classification protected by state or federal law.