Own the development of strategic, high-impact content that brings Instabug narrative to life. This role plays a key part in supporting enterprise demand generation, strengthening brand presence, and scaling thought leadership through engaging and persona-driven content.

Job Responsibilities

Create, edit, and publish compelling content across formats as thought leadership articles, blog posts, eBooks, case studies, webinars, and sales collateral in support of enterprise marketing priorities.

Translate technical product messaging into clear, audience-specific stories that resonate with mobile product and engineering leaders.
Contribute to SEO and GEO driven content strategy by identifying and developing keyword-aligned pieces that improve organic visibility.

Provide editorial oversight and feedback to internal and external writers, ensuring adherence to brand voice, positioning, and messaging guidelines.
Track content performance using relevant KPIs (traffic, engagement, conversion), identify areas for optimization, and iterate based on results.

Support Instabug’s presence in key channels by writing bylines, executive ghostwriting, and social media content that enhances brand credibility.
Collaborate with design, PR, and digital teams to ensure content is visually engaging, well-distributed, and optimized for performance.

Job Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field
5+ years of experience in content or product marketing, ideally within B2B SaaS or developer tools
Strong portfolio of content tailored to technical and executive audiences
Deep understanding of the SaaS marketing funnel, content’s role in demand generation, and the enterprise buying cycle
Excellent writing and editing skills, with the ability to adapt tone and structure for different formats and audiences
Analytical mindset with the ability to interpret data and improve content performance accordingly
Familiarity with SEO best practices, CMS platforms, and content performance tools
Highly collaborative team player with strong project management and communication skills