The User Experience team is responsible for developing and implementing initiatives across the superApp, as well as ensuring a seamless and consistent user experience. We actively run A/B tests with samples ranging from tens to hundreds of thousands of users to validate hypotheses quickly and deliver the value of new features to our audience in a timely manner.

The team has a direct impact on the app's look and feel and its overall evolution. One of our key focus areas is identifying and implementing the optimal home screen experience, with flexible configuration options tailored to different markets worldwide.