Key Responsibilities

• Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
• Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
• Channel Management: Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
• On-the-Ground Coordination: Manage the logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency.
• Stakeholder Support: Act as a bridge between local teams and HQ, helping to adapt global guidelines into “LatAm-ready” content.
• Market Research: Conduct surveys, focus groups (cus-dev), and competitor analysis to keep our value proposition sharp and relevant.
• Supplier Coordination: Assist in sourcing and managing local vendors (print shops, event agencies, etc.) to ensure cost-efficiency and quality.

Skills, Knowledge and Expertise

• 2–3 years of experience in marketing.
• Solid understanding of digital marketing basics, brand-building, and the ability to use CRM/Analytics tools.
• Organized and detail-oriented; able to manage multiple “moving parts” across different time zones.
• Conversacional level of english (B2-C1)
• Local Expertise: A deep “feel” for Latin American cultural nuances and driver behavior.
• Comfortable working with Excel/Google Sheets to pull data and find the “story” behind the numbers.
  
  

Conditions & Benefits

• Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
• Hybrid work