Key Responsibilities

• Develop and execute ASO strategy for key countries across the App Store and Google Play
• Optimize metadata and visual assets based on analytics, experimentation, and market insights
• Run and analyze A/B tests (Google Play Experiments, Product Page Optimization)
• Manage app store localizations and coordinate updates with regional marketing teams
• Conduct competitor analysis and keyword research to identify growth opportunities
• Build, maintain, and present regular ASO performance reports

Skills, Knowledge & Expertise

• 3+ years of experience in ASO for global markets
• Proven ability to develop and scale ASO strategy across multiple countries, increasing organic installs and improving conversion rates
• Strong understanding of App Store and Google Play algorithms, ranking factors, and optimization principles
• Hands-on experience with A/B testing, keyword research, creative optimization, and metadata iteration
• Proficiency with ASO tools such as AppTweak, MobileAction, AppFollow, Sensor Tower, or similar
• Data-driven mindset, strong analytical skills, and the ability to translate insights into practical growth actions

Job Benefits