Develop and manage CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
Manage customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels
Project Management: take charge of product marketing projects, ensuring their successful execution, from concept to completion, within set timelines and objectives
User funnel analysis and conversion optimization: analyze the user funnel to identify bottlenecks and areas for improvement
Running experiments to test hypotheses and bring analytical rigor to campaigns for informing the go to market strategy
Conduct research on markets, competitors, and users to understand customer needs, pain points, trends, and competitive offerings pricing
Lead the product marketing workflow and be responsible for all external communications around the product, such as feature release campaigns
Collaborate with product, marketing, sales, copyediting, and design teams to create campaigns tailored to different audience segments

Qualifications

Senior level experience in a CRM & Product Marketing role with strong focus on strategy and ‘get it done’ mindset
Knowledge of customer base segmentation and analysis methods, with corresponding experience
Experience working with product metrics and product analytics, building CJM and delivering the insights out of it
Techsavvy: familiarity with marketing automation tools, data analytics, and CRM software is a plus Preference for experience in both B2B and B2C product growth or consumer marketing, ideally within a fast paced, hyper growth global tech company
Excellent verbal and written communication skills and strive to have a customer first mindset
Independent, self starter that thrives on taking initiative without direct supervision
Team Player: collaborative and able to work effectively with cross functional teams to achieve common goals

Conditions & Benefits

Health insurance with oncology coverage and life insurance included
Hybrid work mode and flexible schedule
Relocation package offered for candidates from other regions
Access to professional counseling services including psychological, financial, and legal support
Diverse internal training programs
Partially or fully paid additional training courses
All necessary work equipment
Fitness club membership discount