Country Marketing Lead
inDriver
Country Marketing Lead
, Jakarta
We are seeking a dynamic and experienced Country Marketing Lead to join our team at inDrive. This role will focus on developing and executing localized marketing strategies for the Indonesian market, driving growth and brand awareness. As a key member of our team, the ideal candidate will be responsible for crafting and implementing campaigns tailored to the unique needs of Indonesia, collaborating with cross-functional teams, and analyzing market trends to ensure continued success.
Responsibilities
- Consumer market analysis, geo choices
- Annual Marketing plans
- Acquisition and Retention approach
- Own Regional Budget planning and MAU CAC targets
- Define most effective Marketing mix by country or city Performance,
- Media, Car branding
- Manage product marketing CJM
- Product funnel analysis, hypothesis generation, tests execution
- Drive balanced Supply-Demand via 360 campaigns
- Drivers marketing planning and execution Brand development within local context
- Support Regional Partnerships and New channels
- Lead cross-teams alignment and projects execution at Regional level:
- All Marketing departments, PR, BD, Dops, Product
Qualifications
- Marketing strategy development
- Business case calculation
- Project and People management experience
- Ability to plan Budget and Timelines
- Channels marketing mix development and validation
- Digital UA expertise in platforms and channels
- Analytical skills and data driven
- Knowledge how IT product and marketplace works
- Ride-Hailing/E-commerce or marketplace experience is a must
- AB testing mindset
- Brand and communication
- CRM tools and metrics
- Deep understanding of local marketing landscape
Conditions & Benefits
- Hybrid work schedule
- Unlimited opportunities for professional and career growth, regular external and internal training from our partners
- The opportunity to become part of an international team of professionals who create one of the greatest success stories in the global IT industry
- Probation period up to 3 months
We offer you all the conditions for professional and personal growth with a rapidly growing tech company. Your resume will be considered within 14 calendar days of receiving it. If your experience meets the requirements of our company, we will contact you.
If you receive no feedback, it means that currently there are no suitable vacancies for you.