Country Marketing Lead
inDriver
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Rio de Janeiro, RJ, Brazil
Posted 6+ months ago
Regional Marketing Lead
, Rio de Janeiro
We are seeking a highly motivated Regional Marketing Lead based in Brazil to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Brazil.
Responsibilities
- Hold responsibility for Passenger Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Analyze digital performance, media, and car branding strategies and optimize the marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
Qualifications
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- English and Portuguese on a professional level
Preferred Qualifications
- Analyze performance, media, and brand strategies on a country/city level.
- Optimize marketing mix for maximum impact in each region.
- Conduct Customer Journey Mapping (CJM) and Product Funnel analysis.
- Generate hypotheses and execute tests to drive growth hacking initiatives.
- Oversee the creation of effective and culturally relevant creatives for all marketing channels.
- Collaborate with the social media manager to ensure cohesive and engaging content.
- Support Regional Partnerships and New Channels:
- Identify and nurture partnerships that align with regional objectives.
- Explore and exploit new channels for business development.
- Lead Regional Projects Execution
- Collaborate with all marketing departments and Business Development teams on project execution.
- Manage and drive marketing projects at the regional level
Conditions & Benefits
- Be part of a growing and innovative company with a unique approach to ride-hailing.
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued.
- Have the opportunity to make a significant impact on the company and the industry as a whole.
- Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands.
- Competitive salary
- Medical insurance
- Dental insurance
- Daily food stipend
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Boundless Global Exposure: A Catalyst for Multifaceted Growth
This job is no longer accepting applications
See open jobs at inDriver.See open jobs similar to "Country Marketing Lead" Insight Partners.