Little more about the team:

We are seeking a strategic and data-driven Growth Marketing Manager to drive pipeline generation and expansion within our largest, most complex enterprise accounts. This role will lead highly targeted, signal-based, multi-threaded marketing programs, ensuring that Sales and Marketing work in complete alignment to ignite buying committees, accelerate pipeline, and grow customer value over time.

Sitting within the Marketing team, working closely with the Senior Director of Strategic Accounts in Sales, this role will:

• Execute a unified GTM strategy in partnership with Sales, Demand Generation, Product Marketing, and Field Marketing to maximize impact across paid, organic, and direct channels.
• Leverage intent signals and data-driven insights to deploy hyper-personalized campaigns at the right time.
• Align with sales to develop multi-threaded engagement strategies that influence technical users, engineering leadership, and C-level buyers/decision-makers.
• Analyze and optimize account-based efforts with advanced analytics and reporting, ensuring continuous improvement and impact on revenue.

If you thrive in high-growth, fast-paced environments, excel at cross-functional collaboration, and know how to use data, personalization, and GTM alignment to drive enterprise growth, we want to hear from you!

What you’ll do in the role:

1. Account-Based Strategy & Execution

   • Work closely with RevOps, Marketing and Sales leadership to define the target account list, and then develop a comprehensive, tiered ABM strategy that prioritizes these high-value, complex enterprise accounts with Sales.

   • Utilize real-time intent data (e.g., website engagement, content downloads, product signups and data in, etc) to identify high-intent accounts and trigger personalized outreach campaigns.

   • Partner with Field Marketing and Demand Generation to design cohesive, multi-channel engagement strategies that prioritize acquisition goals.

   • Tailor messaging and campaign strategies for multiple personas within target accounts, ensuring engagement with:

   • End Users (Engineers, Developers)

   • Technical Decision-Makers (Directors/VPs of Engineering, Security/Compliance Teams)

   • Economic Buyers (CTOs, CIOs, Procurement)

   2. Signal-Based, Multi-Channel Campaign Execution

   • Develop signal-based campaigns that trigger automated, personalized outreach based on account behavior and engagement signals (e.g., intent data from 6sense, influ2 touches, sales interactions).

   • Leverage paid digital channels (LinkedIn, programmatic, retargeting), email marketing, content syndication, and VIP events to create highly targeted engagement plays.

   • Work closely with Product Marketing to develop persona-specific content, ensuring messaging resonates with technical, executive, and financial stakeholders.

   • Deploy high-touch, 1:1 and 1:few engagement experiences in collaboration with Field Marketing and Content, including:

   • Executive roundtables and VIP experiences

   • Industry-focused events tailored to enterprise personas

   • Customized sales assets and interactive content hubs

   3. Sales & Marketing Alignment & Enablement

   • Act as the strategic marketing partner to Sales, SDRs, and Strategic Account leaders, ensuring ABM efforts are tightly integrated with sales outreach.

   • Provide real-time account insights, enabling sales teams to prioritize outreach and tailor their messaging based on engagement trends.

   • Build automated workflows within Salesforce and HubSpot, ensuring that ABM insights are actionable and fully integrated into sales motions.

   • Lead regular strategy sessions with Sales, DG, Field, and Customer Success to optimize pipeline acceleration and expansion opportunities.

   4. Measurement, Optimization & Data-Driven Decision Making

   • Define and track key success metrics, ensuring full visibility into pipeline acceleration and account engagement:

   • Marketing Engagement Rate (How effectively are we engaging high-value accounts?)

   • Signal-Based Activation (Are we reacting to the right intent signals at the right time?)

   • SDR Working Rate (How well is marketing aligning with sales to prioritize outreach?)

   • Pipeline Acceleration (Are ABM efforts shortening the sales cycle and improving win rates?)

   • Acquisition Revenue Growth (Are ABM efforts driving new logos, and supporting upsell and expansion opportunities within accounts?)

   • Utilize data from 6sense, Salesforce, HubSpot, and sales interactions to optimize campaigns in real time, ensuring that engagement strategies remain relevant and effective.

   • Leverage A/B testing, attribution models, and multi-touch engagement tracking to continuously refine GTM execution.

What you’ll bring to the role:

• 5+ years of B2B marketing experience, with 3+ years specifically in Account-Based Marketing (ABM), Field Marketing, or Demand Generation focused on enterprise accounts.
• Proven ability to drive pipeline and revenue growth in multi-stakeholder, complex sales cycles.
• Strong expertise in ABM platforms (6sense, Influ2), CRM (Salesforce), and marketing automation tools (HubSpot).
• Experience in signal-based marketing, with the ability to leverage intent data and behavioral insights to inform real-time engagement strategies.
• Demonstrated ability to align marketing and sales, driving cross-functional collaboration and measurable business outcomes.
• Strong analytical mindset, with experience in measuring, reporting, and optimizing ABM performance based on key revenue metrics.
• Ability to thrive in fast-paced, high-growth startup environments, with the ability to operate autonomously and execute with confidence.

Base pay range for this role is $150,000 - $186,000 based on level of experience