PR Manager (m/f/d)
HomeToGo
Your future contribution
As PR Manager, you will lead the development and execution of the communications strategy for one of HomeToGo Group’s brands. You’ll ensure consistent, compelling messaging across key markets, with a strong emphasis on B2B media relations in close partnership with the Owner Marketing team. A central responsibility is building and managing a corporate newsroom to enable proactive, high-quality communications and streamline collaboration across regions. You’ll also drive internal communications initiatives, support HR-led change management efforts, and shape executive thought leadership to elevate the brand’s profile both internally and externally.
How you’ll add value
- Lead the development and execution of the brand’s internal and external communication strategy, ensuring consistency and localization across all key markets.
- Serve as the central owner of brand messaging and media relations, building strong press relationships and securing impactful coverage.
- Drive B2B PR initiatives targeting property owners in partnership with the Owner Marketing team, crafting compelling campaigns and narratives.
- Oversee collaboration with PR agencies and local market teams to maintain message alignment, brand consistency, and strategic execution.
- Partner with the People Director and regional leads to deliver clear, engaging internal communications that support organizational culture and transparency.
- Build and manage a centralized corporate newsroom to streamline content creation, editorial planning, and cross-market coordination.
- Enhance corporate reputation through thought leadership, LinkedIn strategy, issues management, and strategic visibility of executive voices.
You’ll be successful in this role if you
- Have 3-5 years of experience in public relations, corporate communications, or B2B communications.
- Are fluent in German & English.
- Have an expertise in media relations and the development and execution of strategic PR campaigns.
- Possess strong writing, editing, and storytelling skills, with the ability to tailor messaging for different audiences.
- Have a proven track record of interpersonal and stakeholder management; able to collaborate effectively across teams and functions.
- Have working knowledge of content workflows, cross-channel publishing, and governance processes in communication environments; experience in setting up and managing a corporate newsroom is a strong plus.
- Have experience with digital PR and social media strategies, particularly LinkedIn.
What we offer
- The essentials: Competitive compensation package, visa sponsorship & relocation assistance*, full IT support & equipment, corporate benefits, modern offices, 27 paid vacation days a year (+ one additional day per year of employment until 32)
- Career growth: 360° feedback, open feedback culture, buddy and mentorship programs from an international team of passionate industry experts
- Personal development: German & Lithuanian language courses, internal and external workshops & trainings, company & team events, Wellhub, clubs & sports (e.g. volleyball, running), psychological support
- Startup spirit: Driven by our Leadership Principles: We are fast, nimble, and results-driven - embodying a startup mentality even as a global, public company. We encourage ownership and enable each other to succeed
- Flexible work approach: Office-led and remote friendly approach; employees are offered remote work flexibility for up to 50% of the year, including work from abroad benefits. Plus, access to a Travel Industry Card
- Climate action: Committed to being a pioneer in green travel: We’ve achieved an industry-leading “Low Risk” ESG Rating (16), awarded by Morningstar Sustainalytics, and are a proud member of Leaders for Climate Action
- And so much more…
About us
HomeToGo is the SaaS-enabled marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including Booking.com, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.
Founded in 2014, HomeToGo operates localized apps & websites in more than 30 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as Agriturismo.it, AMIVAC, atraveo, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Kurzurlaub, Kurz Mal Weg, Tripping.com and Wimdu.
HomeToGo is an Equal Opportunity Employer, committed to hiring and nurturing exceptional talent, representing various backgrounds, perspectives and skills. We are authentically candid and open-minded, fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications, merit and business needs. We do not discriminate against race, ethnic origin, gender, sexual orientation, religion, political, ideological or religious views, disability or age.
We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you aren't completely confident that your experiences fit the job description criteria. We would really love to get to know you!