Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

You will be responsible for the following:

This entails collaborating with the Product Innovations Team and specifically leading –

• Targeting the right consumer segments, articulating rich consumer insights based on usage drivers, triggers, and painpoints

• Crafting Learning Plans and Research Briefs to ensure robust consumer and market understanding

• Working with the Market Research Team for Qual and Quant Studies

• Mining target GCash User Analytics and External Market Research to have an intuitive and rich understanding of User Profiles, Behaviors, Drivers, Barriers, and Triggers in order to mine consumer insights for Communications Development and Product Builds

• Accountable for Growth Strategy formulation and implementation

• Defining the Proposition, crafting Brand Key, and shaping the Marketing Mix

• Collaborating with Consumer Segments Marketing for GCash Masterbrand Comms and Programs

• Calculating the Size of Prize, building the Financial Business Case using consumer & user analytics, and planning A&P investments to achieve KPIs and benchmarks

• Planning with the Marketing Communications Group (MCG) to craft the Communications Strategy & Go-to-Market (GTM) Plan and launching in-market

• Managing the Innov Portfolio GTM Calendar and aligning the Product Pipeline to total GCash Calendar

• Engaging with Risk, Legal, and Regulatory teams to ensure compliance and risk mitigation

• Achievement of KPIs, analyzing and optimizing performance drivers, and managing A&P budgets

• Synergizing Business KPI performance from Product/Finance/Business Analytics with GTM performance from MCG to understand attribution

• Bridging gaps / under-delivery in KPI performance by optimizing drivers & plans

• Managing A&P budgets to ensure investment effectiveness & efficiency as well as timely accruals

• Monitoring and optimizing marketing campaigns & programs to maximize impact on business results.

Lead teams & nurture talent

• Collaborate with cross-functional teams, including Product Management, B2B Growth Marketing, Trade Marketing, Finance, MarComm, DX, Performance Marketing, Marketing Strategy & Insights, AdTech, and CRM, ensuring that they are carrying out their expected roles & responsibilities to achieve KPIs, managing any differences in culture, practices, and preferences

• Managing direct reports and nurturing talent

• Work closely with Go-to-Market Planners as point person in the larger Marketing Communications Group to ensure that communications drive education and conversion, and media investments are impactful

• Work closely with Product Management who are General Managers to ensure that forecasts and plans are aligned and product builds & improvements are supported with Go-to-Market Plans

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package