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Position Overview:

As the Usage Manager for GCash GInsure, you will be responsible for driving the acquisition and growth insurance categories (ie., health, travel, vehicle, life) on the GInsure platform. You will ensure that the insurance products offered align with customer needs, and you will work across teams to optimize product propositions, acquisition strategies, and customer journeys. Your role will involve close collaboration with marketing, product development, customer support, and insurance partners to continuously refine and improve offerings that resonate with users.

You'll be responsible for the following:

1. User Acquisition & Growth:

• Develop and execute targeted strategies for acquiring new users and driving growth across multiple insurance categories (e.g., health, travel, vehicle, etc.) on the GInsure platform.

• Identify high-potential customer segments and implement tailored campaigns to increase policy purchases and penetration.

• Collaborate with marketing and product teams to ensure seamless integration of new acquisition strategies and optimize user acquisition funnels.

2. Product Proposition:

• Continuously analyze customer feedback, market trends, and user behavior to ensure that the insurance products offered through GInsure are relevant, appealing, and aligned with customer needs.

• Work closely with insurance partners and product teams to refine and adapt the product offerings based on customer preferences and demands, ensuring the right balance of coverage, affordability, and accessibility.

• Ensure that product propositions clearly communicate the benefits and value of health and other insurance categories to customers, addressing their concerns and financial capabilities.

3. Category Performance Monitoring:

• Track key performance indicators (KPIs) such as revenue, acquisition, penetration rates, user engagement, retention rates, and premium collections to evaluate the success of product acquisition campaigns.

• Use data analytics to assess product performance and identify areas for improvement in customer engagement and conversion.

4. Customer Journey Optimization:

• Map and continuously optimize the customer journey for health insurance and other insurance products, ensuring an intuitive and seamless experience from awareness through purchase to renewal.

• Collaborate with UX/UI, product, and tech teams to enhance the digital experience for users, ensuring that GCash GInsure remains a customer-first platform.

5. Collaboration with Stakeholders:

• Work closely with internal teams (e.g., marketing, tech, product, customer support) and insurance partners to ensure product offerings align with customer expectations and business objectives.

6. Campaign and Content Strategy:

• Plan, develop, and execute campaigns that promote insurance products and educate customers on the benefits of purchasing through GInsure.

• Ensure all marketing materials clearly communicate the value proposition of the insurance products offered, aligning them with customer needs and preferences.

• Measure the impact of marketing campaigns and continuously optimize them to ensure effective product messaging and user conversion.

7. Market Research & Competitive Analysis:

• Conduct market research to identify emerging trends and evolving customer needs in the insurance sector, particularly digital and microinsurance.

• Analyze competitors' offerings and product propositions to ensure GCash GInsure remains competitive and responsive to the market.

8. Report Generation & Data Analysis:

• Regularly report on the performance of insurance products, providing senior management with insights on product adoption, growth, and challenges.

• Use data to identify new opportunities, optimize user acquisition strategies, and continuously enhance the product experience across categories.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package