Does (The tasks / responsibilities that the role performs to address requirements in Key Result Areas)

• As a GTM Lead, the position is expected to work closely with the Marketing Communications Team, Centers of Excellence, and Growth partners within the Marketing Group in the development of go-to-market plans.

• Reviews campaign and communication briefs submitted by Growth Marketing Manager and/or Centers of Excellence to ensure the overall objective is aligned with the brand

• Works closely with the Communications Strategy and Creative teams in the development of communication and creative strategy, with either the support of creative agencies or support of his/her Manager, depending on and tailor fit for the business need of the communication brief

• Leads the development of all creative materials in different consumer touchpoints, with either the support of creative agencies or internal creative teams.

• Ensures solid project management, expertise in creative and overall campaign development, and problem solving as needed to ensure a timely campaign launch is achieved

• Prepares a consolidated Integrated Marketing Campaign deck with all of the executions, and schedules presentations to key approvers

• Secures approval of senior leaders and cross-functional teams to ensure timely launch of campaigns

Displays (The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed)

• Business Strategy & Campaign Strategy

• Integrated Marketing Campaign Planning & Execution

• Project Management

• Communications Strategy and Creative Development

• Media / Digital / PR Strategy

• Communication and Presentation skills

Delivers (specific outputs / tangible results produced by the role; resources responsible for)

• Communication Brief

• IMC plan / Gate 2

• Creative materials

• MId-Campaign Report, Post mortem, Quarterly Business Review