Lead, GTM Planner
GCash
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The Daily
Consolidate and update campaign Pod Lead to reflect the right level of support and execution across brand marketing (online and offline), media, social, PR, CRM and other marketing communications channels for tier 1, 2 and BAU campaigns.
Go-to-Market plans management supporting the design and delivery teams including social media, PR, trade, and CRM teams on all their assets to prevent duplication of requests and streamlining operations.
Leads development of communication strategy, with either the support of creative agencies or support of his/her Manager, depending on and tailor fit for the business need of the communication brief
Prepares a consolidated Go-to-Market campaign plan deck with all of the executions and schedule presentations to key approvers
Working with the design and delivery team to ensure planned executions are aligned with comms; timely delivery of assets and keeping cross-functional teams informed of assets availability to ensure no delay in campaign go-live.
Ensures solid project management, expertise in creative development, and problem solving as needed to ensure a timely campaign launch is achieved
Ensures creative materials match the channel strategy requirement
Ensures timely release and excellent implementation of campaign materials with media
Working with each functional team member to track and report campaign timelines
Consolidates all directions, feedback, and approvals from the cross-functional team to ensure that all stakeholders have been consulted in the course of strategic and creative development
Coordinate with internal stakeholders on approvals and checking on sensitivities of campaign activations.
The Essentials
Expert in project management
Expert knowledge in marketing communications strategy and creative development
Expert knowledge in social media and digital platforms
Working knowledge of target market insighting and research
Excellent communication, interpersonal and relationship skills.
Collaborative and can manage a large cross-functional team
Excellent leadership capabilities and strong interpersonal skills
Fast learner with an ability to adapt techniques based on requirements.
Organized and detail-oriented
Solutions-oriented mindset
Strong presentation skills
An open mindset and will seek out feedback to refine and develop their skills
Strong aptitude for building effective relationships in a fast-paced, constantly changing and deadline driven environment.
Work Experience
At least 3-5 years experience working in Brand/Product/Creative Marketing, AdvertisingAgency, and/or Digital Media Agency.
Has experience working as an Account Director in an advertising agency or a Brand Manager / GTM planner in Financial companies.
Has experience working in Tech, Finance, Banking, E-Commerce and Telco companies.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package