Media Manager
GCash
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
Does (The tasks / responsibilities that the role performs to address requirements in Key Result Areas)
STRATEGY, INTEGRATION & EXECUTION
Deliver strategic integrated media plans and executions – including conventional (TV, OOH), digital campaigns (display, video, search, mobile, social).
Collaborate with creatives, PR, social, and performance partners to create media strategies and tactical plans.
VENDOR RELATIONS & NEGOTIATIONS
Establish, maintain, grow relationships with media agencies, media platforms and other third party vendors
Ensure that GCash obtains competitive pricing advantage
Facilitate and execute Joint Business Plan discussions and secure value added services from key platforms and partners (Meta, Tiktok, Google, among others)
ADMINISTRATIVE
Ensure media partners are paid fully and on time
Ensure proper documentation for every campaign - fully signed CE, approved budget, PO Requests, and processing of accruals)
Creates and enforces processes and protocols to ensure media efficiencies, proper tracking
Delivers (specific output / tangible results produced by the role; resources responsible for)
EFFECTIVE MEDIA CAMPAIGNS
Deliver strategic integrated media plans and executions – including conventional (TV, OOH), digital campaigns (display, video, search, mobile, social).
Displays (The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed)
BEST IN CLASS INSIGHTS & MEDIA ANALYTICS
Deliver best in class insights & analytics for all media activities (bi-weekly, monthly, mid and post-campaign reports, media reviews)
Provide automated and consolidated view of campaign and business performance
Establishing measurement and performance cadences in
the form of bi-weekly, monthly, mid and post-campaign
reports, media reviews
THOUGHT LEADERSHIP & INNOVATION
Deliver path-breaking media innovations
Help GCash organization to acquire knowledge within the media space, better understand differences across various markets and how to effectively use digital and conventional media
Keep GCash up to speed in terms of category dynamics, competitor investments, media trends and opportunities
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package