Enterprise CRM Business Partner - Lead
GCash
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
Does the following:
Owns the development, implementation, and monitoring of direct marketing campaigns to maximize customer value throughout the customer life cycle
Optimizes CRM metrics such as user activation, transaction frequency, transaction value, and customer profitability
Conducts A/B testing and multivariate testing for marketing communications and targeted promos
Implements and continually improves CRM processes (e.g., scaling up campaign development and testing)
Works closely with Product and Marketing teams to understand goals and support them with CRM campaigns and solutions
Collaborates with stakeholders to identify process optimization and CRM capability enhancements
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package