Director, Experiential Marketing (Owned Events) ›
Filevine
Administration, Marketing & Communications
Salt Lake City, UT, USA
Posted on Feb 10, 2026
What You'll Do
- Event Strategy & Portfolio Ownership
- Oversee the vision, strategy, and roadmap for all owned events, including LEX Summit (flagship user conference) and Field Marketing’s premier, bespoke events.
- Align owned events strategy to company growth goals, including pipeline acceleration, revenue influence, customer retention, and brand leadership.
- Partner closely with the VP of Experiential and Product Marketing to ensure events support broader experiential and product marketing priorities.
- Establish clear success metrics, KPIs, and reporting frameworks for all owned events.
- End-to-End Event Execution
- Ensure all owned events are delivered on-time, on-budget, and with exceptional attention to detail and curation.
- Own detailed project plans, timelines, run-of-show documents, and execution checklists for all events.
- Maintain a very high bar for operational excellence, anticipating risks and proactively solving issues before they arise.
- Maintain consistently high production, content, and experience standards across all owned events.
- Budget & ROI Management
- Own and manage the owned-events budget, ensuring fiscal discipline and accurate forecasting.
- Track and optimize spend to ensure all events are delivered on budget.
- Responsible for understanding and reporting on event performance and ROI.
- Own marketing metrics tied to events, including pipeline influenced, revenue impact, engagement, and conversion.
- Cross-Functional Leadership
- Serve as a strategic partner to the VP of Experiential and Product Marketing on all high-profile owned events.
- Collaborate with Sales, Demand Gen, Creative, and Product Marketing to ensure owned events are tightly aligned to account strategy and sales acceleration goals.
- Oversee the development of compelling agendas and content, particularly for LEX Summit.
- Manage executive engagement and participation, ensuring leaders are prepared and supported for high-visibility moments.
- Team Leadership & Operations
- Lead, coach, and inspire a team of approximately 6–8 Event Managers and supporting roles.
- Be a strong people leader who balances hands-on event expertise with strategic leadership.
- Foster a high-performance, collaborative team culture focused on excellence and accountability.
- Ensure clear ownership, prioritization, and resourcing across all events.
- Act as both a leader and practitioner, providing guidance on complex or high-risk events.
- Innovation & Experience Design
- Continuously evolve event formats and experiences to increase engagement and differentiation.
- Leverage attendee insights, feedback, and industry trends to improve future events.
- Explore new technologies and approaches to enhance in-person, virtual, and hybrid experiences.
Qualifications
- Required
- 5+ years of experience planning and executing both large-scale conferences and smaller, high-touch events.
- Deep marketing background with a strong understanding of events as a core marketing motion.
- Proven experience owning marketing metrics tied to events, including pipeline and revenue influence.
- Demonstrated success managing multiple events simultaneously while staying on-time and on-budget.
- Strong people leadership experience with the ability to lead, develop, and motivate teams.
- Exceptional attention to detail and high standards for quality and execution.
- Preferred
- Experience in B2B SaaS or technology environments.
- Experience managing both in-person and virtual/hybrid events.
- People management experience with demonstrated ability to build and scale teams.
- Key Competencies
- Highly organized, agile, and able to effectively multi-task across multiple high-priority initiatives
- Comfortable operating in fast-paced, dynamic environments with the ability to adjust, flex, and reprioritize as needed
- Strong customer and user-centric mindset with the ability to design experiences that resonate with target audiences
- Proven ability to translate audience insights into curated event experiences that drive pipeline and revenue growth
- Strategic thinker with strong execution skills and attention to detail
- Results- and metrics-driven marketerConfident leader and collaborator with executive presence
- Reporting & Location
- Reports to: VP of Experiential and Product Marketing
- Location: In Office in Salt Lake City, UT
- Travel: Up to 30%, including on-site event support
- What Success Looks Like in the First 12–18 Months
- Successfully deliver LEX Summit with strong executive satisfaction, ticket sales goal attainment, attendee engagement and excellent survey scores, and measurable pipeline and revenue impact.
- Bring new ideas to the Field Marketing space and ensure a repeatable, high-performing motion that accelerates high-profile prospects through the sales funnel.
- Establish clear event strategy, operating rhythms, and success metrics in close partnership with the VP of Experiential and Product Marketing.
- Build, lead, and retain a high-performing team of 6–8 event professionals with clear roles, development plans, and strong engagement.
- Consistently deliver events on-time, on-budget, and with exceptional attention to detail and curation.
- Demonstrate clear ROI and marketing impact from owned events, including pipeline influence, revenue contribution, and customer engagement.
- Why Join Us
- Events at Filevine are a core marketing motion, consistently driving at least 25% of total pipeline.
- This role owns some of the most visible and strategically important initiatives across the company, with strong executive sponsorship and engagement.
- Direct impact on achieving company business goals, including pipeline growth, revenue acceleration, and customer engagement.
- Opportunity to shape and continue to scale a world-class owned events and field marketing program.
- High visibility role with meaningful influence across Marketing, Sales, and Product.
- Collaborative, fast-growing, and ambitious marketing organization.