As the Growth Marketing Associate, Referrals & Advocacy at Fanatics Betting & Gaming, you will support the development and execution of programs that encourage customers and ecosystem partners to promote Fanatics Sportsbook organically. You will help build and scale sharing initiatives designed to drive brand awareness, new customer growth, and ecosystem engagement.

This role focuses on expanding beyond traditional referral mechanics into broader advocacy programs, gamified sharing experiences, and incentive-driven amplification. You will work closely with Growth, Product, CRM, and Creative teams to bring new initiatives to market and optimize performance.

This is an excellent opportunity for someone early in their career who is excited about growth strategy, behavioral incentives, and building scalable acquisition loops.

Key Responsibilities:

• Support incentivized sharing initiatives Assist in launching and optimizing campaigns that reward customers for sharing, promoting, or engaging with Fanatics Sportsbook across channels.
• Analyze advocacy performance Track KPIs such as share rate, amplification rate, new customer acquisition, engagement lift, and program ROI.
• Optimize messaging and placements Partner with CRM and Creative to test positioning, CTAs, and reward framing to improve participation and effectiveness.
• Identify new growth opportunities Research and propose new advocacy concepts, gamified sharing mechanics, or ecosystem-driven growth levers.
• Support incentive testing & measurement Help structure experiments to evaluate different reward types, thresholds, and mechanics.
• Collaborate cross-functionally Work closely with Marketing, Product, Analytics, and Compliance to ensure programs are scalable and compliant across jurisdictions.
• Maintain operational excellence Support campaign QA, tracking validation, reporting accuracy, and ongoing optimization efforts.

Experience and Qualifications

• 1–3 years of experience in growth marketing, lifecycle marketing, digital marketing, analytics, or strategy.
• Strong curiosity about behavioral economics, incentives, and viral growth mechanics.
• Analytical mindset with experience working in Excel, SQL, or BI tools preferred.
• Highly organized and comfortable managing multiple initiatives simultaneously.
• Strong written and verbal communication skills.
• Ability to thrive in a fast-paced, performance-driven environment.
• Bachelor’s degree in Business, Analytics, Marketing, or related field.
• Passion for sports, gaming, or entertainment is a plus.

The base salary range for this role is $70,000 - $85,000 depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics annual bonus program.

*Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office!

For information about our benefits, please visit https://benefitsatfanatics.com

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.