Overview

The Associate, Performance Creative supports the development of acquisition, engagement, and retention assets across Fanatics’ Casino and Sportsbook businesses as part of the GTM & Performance Creative team.

This role plays a key part in building high-quality, performance-driven creative across paid media, lifecycle, and partner channels. The Associate helps operationalize creative production by coordinating cross-functional inputs, supporting agency comms and execution, and ensuring creative assets move efficiently from briefing through launch.

Key Responsibilities

• Support end-to-end creative delivery across Casino and Sportsbook campaigns, assisting with workflows from briefing and asset development through review, QA/QC, approvals, and launch readiness
• Aid in drafting creative briefs and handoff of required materials for agency execution, including brand toolkits, key visuals, approved imagery, copy, and gameplay or product assets
• Support the GTM Performance team in maintaining clear alignment across stakeholders, balancing creative ambition with delivery timelines and production capacity.
• Support the Senior Manager in managing creative briefing calendars
• Partner with creative agency and production partners to coordinate asset development, feedback cycles, and production timelines
• Help ensure campaign assets meet brand, channel, and compliance standards
• Maintain organization and consistency across creative assets, including naming taxonomy and creative specs.
• Partner with Media and Operations teams to ensure creative assets are launch-ready, properly trafficked, and live according to campaign timelines
• Partner with the Senior Manager to interpret performance data, support structured creative testing, document results, and apply insights to future asset development.
• Support structured creative testing, documenting results, and applying insights to future asset development.
• Aid GTM team with creative performance updates, testing results, and insights in GTM forums and weekly reviews.

Qualifications

• 1–3 years of experience in marketing, creative production, campaign execution, or agency environments
• Strong organizational, project management, and communication skills with exceptional attention to detail
• Experience working cross-functionally across marketing, creative, or product teams
• Familiarity with creative development workflows, approvals processes, and campaign execution
• Comfort managing multiple projects and timelines in a fast-paced environment
• Experience working in creative production tools and project management systems (e.g., Airtable, Figma, Google Suite, Adobe CC, Canva, creative review platforms).
• Familiarity with paid media creative formats across platforms such as Meta, Google, TikTok, or App Network channels is a plus.

The base salary range for this role is $70,000-$85,000 depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics annual bonus program.

*Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office!

For information about our benefits, please visit https://benefitsatfanatics.com

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.