FBG is seeking a CRM Lifecycle Specialist to help shape, optimize, and advance our customer lifecycle strategy. Reporting into our Manager, CRM, you will play a key strategic role within the Marketing organization, partnering closely across teams to design impactful CRM programs that deepen customer engagement and drive retention across Fanatics Sportsbook and Casino.

Responsibilities

• Support the strategic development of CRM lifecycle programs, helping define the communication strategy across email, push, and in-app messaging to activate, engage, and retain FBG customers.
• Translate lifecycle objectives into structured communication plans, ensuring campaigns ladder up to core retention and engagement goals.
• Partner with channel specialists and Marketing Ops to ensure flawless execution of campaigns, while focusing your time on strategic planning, optimization, and performance interpretation.
• Conduct in-depth performance analysis, synthesizing key insights, behavioral trends, and commercial outcomes to inform future lifecycle strategy and testing roadmaps.
• Assist in developing advanced customer journey frameworks and customer personas that guide segmentation, messaging, and personalized experiences.
• Create thorough campaign briefs that clearly articulate strategic goals, customer insights, requirements, and KPIs, ensuring cross-functional alignment with creative, product, loyalty, and operations partners.
• Collaborate closely with Customer Service and cross-functional teams to understand customer friction points and integrate those learnings into lifecycle improvements that reduce contact rates and enhance the customer experience.
• Champion a test-and-learn mindset, helping structure A/B tests and incremental experiments that unlock new tactics for long-term customer value growth.
• Stay informed about industry trends in personalization, retention, and sports gaming experiences to ensure FBG remains at the forefront of lifecycle innovation.
  
  

Experience & Skills

• Bachelor’s degree in Marketing or related field.
• Prior experience supporting or influencing CRM or lifecycle marketing strategy across email, push, and/or in-app channels.
• Strong communication skills with the ability to articulate strategic recommendations and present insights to leadership and partners.
• Ability to interpret data in real time and translate results into strategic actions and optimizations.
• Strong problem-solving ability and comfort navigating a fast-paced, evolving environment.
• Highly collaborative team player with experience working cross-functionally across Marketing, Product, Creative, and Operations.
• Passion for sports, gaming, and entertainment products—bringing empathy and customer understanding to every lifecycle decision.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $70,000 to 83,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.