Sr. Director, DMM - Hardgoods & Accessories
Fanatics
Sr. Director, DMM - Hardgoods & Accessories
Job Description
The Divisional Merchandise Manager (DMM) is a business owner and category strategist. This leader is accountable for defining and executing a compelling merchandising strategy that delivers innovation, drives profitable growth, and deepens emotional connection with fans. The DMM owns our Ecommerce end-to-end assortment strategy — across Fanatics-owned vertical brands and external market vendors — and is responsible for merchandise performance across the Ecommerce network. This role reports into the SVP, Merchandising (GMM) and leads a team of merchants, working in close partnership with Planning, Product Development, Marketing, Supply Chain, Operations and Site Experience to bring the Fanatics vision to life — on time, with clarity, and at scale.
How You Will Make an Impact:
Category Strategy & Assortment Leadership
- Define and execute a merchandising strategy that supports Fanatics’ brand and financial goals — spanning Core, Fashion, Seasonal, and Event-Driven (Hot Market) product lifecycles.
- Build a balanced, fan-first assortment that blends product accessibility with exclusivity — grounded in trend insights, data, and emotional fan connection.
- Shape the Fanatics point of view in the category: what we stand for, what we offer, and how we differentiate.
- Own the category’s 'Good, Better, Best' framework and lifecycle plan to ensure clarity across vertical and market brands.
- Partner closely with Product Development to lead vertical brand strategy and influence the design, positioning, and cadence of Fanatics-owned product.
Vendor & Market Partner Leadership
- Serve as the face of Fanatics to key brand partners and vendors — building collaborative relationships that support category growth and exclusivity.
- Lead negotiations to secure favorable terms, exclusive product access, and long-term scale.
- Represent Fanatics’ merchandising vision externally, positioning the brand as a category leader and fan-first innovator.
- Curate the vendor matrix to eliminate redundancy, elevate product storytelling, and optimize productivity.
Business Performance & Financial Accountability
- Own divisional financial performance — including sales, gross margin, markdowns, turn, and inventory productivity.
- Partner with Planning to build receipt plans, drive OTB strategies, and manage in-season performance.
- Use insights to inform buy depth, exit strategies, pricing actions, and risk mitigation.
- Build clear business cases for growth investments, always balancing creativity with commercial rigor.
Team Leadership & Talent Development
- Lead, coach, and develop a high-impact team of buyers and category merchants — modeling ownership, curiosity, and customer-centric decision-making.
- Set clear expectations, build strong merchant acumen, and cultivate strategic thinking across the team.
- Foster a culture of bold leadership, collaboration, and accountability — creating space for diverse perspectives and high performance.
Champion our BOLD Leadership Principles through your team:
- Build Championship Teams: Prioritize talent development, clear accountability, and a winning mindset.
- Obsessed with Fans: Center decisions on delivering incredible value, emotion, and innovation to fans.
- Limitless Entrepreneurial Spirit: Encourage risk-taking, learning agility, and new ideas that challenge the status quo.
- Determined and Relentless Mindset: Demonstrate urgency, resilience, and an unwavering drive to win.
Fan Obsession & Market Agility
- Stay deeply connected to the voice of the fan — leveraging social, trend, and transactional signals to anticipate demand and evolve product direction.
- Actively monitor the competitive landscape and marketplace dynamics to ensure relevance and speed.
- Be the category expert across vertical and market brands — understanding trend, brand equity, product architecture, cost of goods, and vendor capabilities.
What You Bring to the Team
- Deep senior-level experience in Merchandising, with a proven track record of owning category strategy and performance in complex, omnichannel retail environments.
- Demonstrated leadership of both vertical/private brand and market vendor businesses.
- Strong financial and operational acumen — confident managing OTB, turn, AUR, and margin levers
- Strategic thinkers with commercial creativity — able to define a compelling category vision and drive it through execution.
- Experienced people leader who builds talent, leads through change, and holds high standards.
- Fan-centric mindset with passion for product, speed, innovation, and culture.
Where You’ll Work
- This role is based in New York City or Jacksonville, FL
- Travel to key markets, vendors, and industry events as needed.
Why Fanatics:
At Fanatics, the DMM isn’t just managing a product category — they are shaping the future of fan retail. With unmatched access, vertical capabilities, and a direct line to the fan, you’ll help build an assortment and experience that no one else can offer.
This is a role for a strategic merchant, team builder, and visionary operator — someone ready to lead boldly and drive lasting impact.
The salary range for this position is $170,000 to $215,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
About Us
About the Team
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset
Job Info
- Posting Date 09/26/2025, 11:07 PM
- Locations 8100 Nations Way, Jacksonville, FL, 32256, US (On-site)
- Job Schedule Full time
- Regular or Temporary Regular
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