Loyalty GTM Manager

Loyalty GTM Manager

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash and loyalty program Fanatics ONE that connects fandom across the ecosystem. We’re building an integrated, personalized, and immersive loyalty experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.

The Loyalty GTM Manager will play a critical role in bringing Fanatics ONE to life across the end-to-end customer journey. This role will support loyalty go-to-market planning, campaign execution, and program adoption as we continue to scale. You will help translate strategy into action, ensuring launches are executed seamlessly, communications resonate with fans, and initiatives drive engagement, retention, and lifetime value. Acting as a link between Brand, Product, and the voice of the customer, you’ll ensure that Fanatics ONE is delivered as a consistent and holistic experience.

Responsibilities

• Support development of the annual loyalty marketing campaign calendar, ensuring campaigns align with commercial priorities and enterprise loyalty strategy.
• Manage campaign briefs, timelines, and cross-functional coordination for loyalty initiatives across the broader Fanatics enterprise.
• Partner with CRM, VIP, Analytics, and Product teams to deliver integrated loyalty campaigns that enhance member engagement.
• Assist in positioning and messaging for loyalty program benefits, ensuring consistency across channels and alignment with brand guidelines.
• Motivate brand and creative development from concept through execution, collaborating closely with the Brand and Creative team and managing those processes.
• Track campaign performance and report on key KPIs, identifying opportunities for refinement and optimization.

Experience and Skills

• 3–5 years of experience in loyalty marketing, product marketing, or brand marketing.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience working cross-functionally and building alignment across diverse teams.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-paced, growth-stage environment.
• Passionate about sports, fandom, and creating meaningful customer experiences.
• Willingness to travel for key events and offsites.
• Bachelor’s degree in Marketing, Communications, or related field.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $100,000 to $130,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.