Sr. Director, VIP Hospitality, Events, & Experiences

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform. We’re building an integrated, personalized, and immersive loyalty experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.

The Sr. Director, VIP Hospitality & Events will be responsible for building and scaling Fanatics’ portfolio of hospitality, events, and athlete-driven experiences for our top customers. This leader will oversee the strategic calendar, budget, sourcing, and operations of Fanatics’ hospitality assets and client experiences. They will also lead the development of unique athlete experiences, leveraging Fanatics’ exclusive network of athletes and leagues to create unforgettable moments. This individual will be a strategic operator and creative partner, balancing operational rigor with innovation to deliver experiences that differentiate Fanatics across sports, gaming, and culture.

Responsibilities

• Manage the VIP hospitality & events team and own the VIP hospitality & events budget and portfolio, managing allocation, sourcing, and ROI across hospitality assets and activations.
• Own the execution of high-touch VIP events and hospitality programs from start to finish, to include ideation, planning, execution and post-event summarization.
• Effectively communicate event updates, pace reporting, and all pertinent details to the entire VIP team to ensure event fulfillment.
• Oversee the management of Fanatics’ hospitality assets, including suites, season tickets, and other premium activations, ensuring efficient use and seamless customer experiences.
• Partner with the Fanatics Events team and the Brand Experiences to support the specific VIP customer experience at major tentpole events (e.g., Fanatics Fest, Super Bowl).
• Support the Fanatics ONE loyalty program by designing and delivering exclusive member experiences that will be listed and delivered as a loyalty benefit.
• Scale athlete-driven experiences, working closely with athlete relations and talent teams across Fanatics to source and activate unique athlete engagements that reinforce Fanatics’ differentiated access.
• Collaborate with partnerships teams to maintain vendor, agency, and venue relationships, including stadiums, arenas, and event partners, to secure best-in-class offerings and efficiencies.
• Partner cross-functionally with Partnerships, Brand, Creative, Marketing, and Athlete Relations to integrate experiences into the broader Fanatics ecosystem.
• Represent VIP Hospitality & Events to executive leadership, reporting on budget, portfolio performance, and strategic priorities.
  
  

Experience and Skills

• 12+ years of experience in VIP customer relations, events, experiential marketing, partnerships, or hospitality management, with a proven track record of delivering hospitality for events and premium experiences.
• Strong background in budget ownership, vendor management, and event operations, with the ability to balance creative innovation and operational discipline.
• Experience sourcing and managing hospitality assets and maximizing their value through strategic allocation.
• Exceptional attention to detail and small touches – with an obsession for delivering excellence at every stage.
• Proven leader with experience managing cross-functional teams and external partners.
• Excellent project management and organizational skills; ability to manage multiple events, budgets, and timelines simultaneously.
• Exceptional communicator with the ability to inspire stakeholders and tell the story of experiences as a differentiator.
• Passion for sports, entertainment, and delivering memorable customer experiences.
• Bachelor’s degree in Business, Marketing, Event Management, or related field required; advanced degree a plus.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.