Brand Strategy Specialist

Primary Focus:

Provide day-to-day support for the development, documentation, and activation of Fanatics Casino’s brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints.

Key Responsibilities:

• Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams.
  
  
• Conduct desk research and compile competitor analysis reports to inform strategic decision-making.
  
  
• Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy.
  
  
• Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings.
  
  
• Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns.
  
  
• Maintain an updated library of brand assets, guidelines, and reference materials.
  
  
• Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team.
  
  
• Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution.

• 4+ years of experience in brand strategy, marketing, or consumer insights—preferably within entertainment, gaming, sports, or digital consumer brands.
  
  
• Proven ability to translate research and analytics into actionable brand touchpoints and positioning support.
  
  
• Track record of working closely with cross-functional teams—campaign, creative, product, or insights—to ensure consistent brand execution.
  

• Strong understanding of core branding elements (e.g., positioning frameworks, tone of voice, brand guidelines).
  
  
• Skilled in briefing and collaborating with research and creative partners—even if not conducting research personally.
  
  
• Capable of synthesizing audience data (quantitative metrics, qualitative feedback) into concise, strategic contributions.

• Comfortable conducting desk-based competitive analysis and trend monitoring.
  
  
• Able to parse audience insights from analytics tools, surveys, or research summaries.
  
  
• Can organize and present key findings effectively to inform brand strategy.
  

• Meticulous approach to maintaining brand assets—guidelines, playbooks, tone standards—in a central, organized repository.
  
  
• Attentive to ensuring brand consistency across marketing, product, and customer touchpoints.
  
  
• Proactively monitors marketing activity to flag and correct any off-brand content or messaging.
  

• Thrives in dynamic, fast-paced environments—comfortable with evolving priorities and rapid turnaround needs.
  
  
• Enthusiastic about staying current on industry trends, consumer behaviors, and emerging market dynamics.
  
  
• Team-player mindset: self-motivated, resourceful, and dedicated to collective success.