Director of Demand Generation & ABM
Exactera
Exactera has offices in New York City, Tarrytown NY, St. Petersburg FL, London, and Argentina.
Director of Demand Generation & ABM
Compensation: $140,000-$160,000 per year depending on experience
We are a global, remote-first company. For this role, we are open to US-based candidates in the following states: AZ, CO, CT, DC, FL, GA, HI, IL, LA, MA, MD, MI, MN, NC, NJ, NY, OH, PA, RI, SC, TN, TX, UT, VA, WA, and WI, with preference to US Eastern time zone residency.
At Exactera, we stand at the intersection of human and machine intelligence, helping global enterprises transform corporate tax with AI-powered SaaS solutions. Backed by Insight Partners and Savant Venture Fund, with $100M+ in funding, we’re scaling rapidly — and we need a Director of Demand Generation & ABM to accelerate our next stage of growth.
Role Overview:
We’re looking for a strategic yet hands-on marketing leader who can design and execute demand generation strategies that directly drive pipeline and revenue. Reporting to the VP of Marketing, you’ll fill a critical gap in our lean, high-performing team by owning digital marketing, ABM, and demand generation programs that amplify Exactera’s AI-focused positioning and deliver measurable growth.
This role is ideal for someone who thrives in a lean environment — a builder who is both strategic and scrappy, able to develop the playbook, execute campaigns, and optimize along the way.
What You’ll Do:
- Own and execute the demand generation strategy, driving pipeline growth through multi-channel campaigns.
- Lead digital acquisition and ABM programs across Google, LinkedIn, 6Sense, review sites, and other platforms.
- Partner with external agency to improve AI search visibility and optimize SEO.
- Build integrated campaigns in partnership with content, events, and sales to accelerate deal velocity.
- Test, measure, and optimize campaigns, ensuring marketing investment ties directly to revenue outcomes.
- Leverage AI tools and emerging technologies to enhance targeting, campaign optimization, personalization, and reporting.
- Manage agencies, tools, and vendors while ensuring strong ROI.
- Work cross-functionally with Sales and Product to align messaging, target accounts, and campaign priorities.
- Report on campaign impact, pipeline contribution, and spend efficiency using GA4, Salesforce, and Tableau.
What We’re Looking For
- 8–12 years of B2B SaaS marketing experience, with significant focus on demand generation, ABM, and digital growth marketing.
- Strategic thinker who is equally comfortable rolling up their sleeves to execute campaigns.
- Strong expertise in SEM, paid media, ABM platforms (6Sense), and marketing automation (Marketo/HubSpot).
- Proven track record of building programs that create pipeline and accelerate revenue.
- Exceptional communication and collaboration skills; comfortable working closely with Sales.
- Data-driven, scrappy, and energized by working in a lean team environment.
Why Join Us
- Drive demand generation strategy for a fast-growing, AI-focused SaaS company.
- Work in a lean, collaborative, global, remote-first team.
- Competitive compensation & benefits (health, 401k, parental leave, generous PTO, Summer Fridays, and more).
- Backed by top-tier investors, we’re poised for breakout growth — and you’ll be at the center of it.
What We Offer:
(The following only applies to US-based positions)
- A collaborative team culture with opportunities for career development.
- Ample opportunities to be recognized, build valuable skills, and grow your career.
- Generous vacation policy, including paid parental leave and Summer Fridays.
- Comprehensive health plans with FSA and HSA options.
- 401(k) retirement plan.
- Life and disability insurance coverage.
- Supplemental benefits like a dependent care savings plan, pet insurance, will preparation, and an employee assistance program.
About Us: