Senior Manager, Product Marketing (IT Risk Management)
Diligent
About Us
Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.
Learn more at diligent.com or follow us on LinkedIn and Facebook
Position Overview:
The Senior Manager, Product Marketing role is a dynamic opportunity for a self-motivated professional to shape the go-to-market (GTM) strategy for Diligent IT Risk Management (ITRM). Reporting to the Senior Director, Product Marketing, this Senior PMM will focus on positioning Diligent as the leading GRC platform for IT risk, cyber risk management and IT compliance.
The Senior PMM will be responsible for developing messaging and content that resonates with CISOs, IT risk leaders, compliance officers, and board-level stakeholders across EMEA and globally. This position requires close collaboration with Product Management, Sales, and Marketing to deliver impactful positioning, differentiated storytelling, and resources that enable growth.
As part of the Risk & Audit Business Unit, the Senior PMM will play a pivotal role in helping Diligent stand out in the cyber GRC landscape by driving adoption and awareness Diligent ITRM.
Key Responsibilities:
- Develop & Execute GTM Strategy: Lead the development of positioning and messaging for Diligent’s IT Risk Management product suite, with a focus on risk quantification, third-party risk, IT compliance, and board-level visibility.
- Market Research: Conduct in-depth research into the IT risk and cybersecurity landscape, including competitor analysis, market trends, buyer personas, and regulatory frameworks (e.g., NIS2, DORA, NIST, ISO 27001, etc.).
- Sales Enablement: Create and maintain high-impact enablement resources (pitch decks, battle cards, product collateral, competitive intelligence) to help the Sales team effectively communicate the value of Diligent ITRM.
- Sales Partnership: Partner with sales leaders and internal subject matter experts to refine product positioning throughout the sales cycle, identify opportunities for new enablement and localization, and ensure strong alignment across GTM functions.
- Content Development: Collaborate with Content Marketing to produce compelling thought leadership, blogs, case studies, and white papers that highlight ITRM and cybersecurity best practices.
- Marketing Campaign Support: Work with global demand generation teams to deliver integrated campaigns, webinars, and events that reinforce Diligent’s leadership in cyber risk.
- Product Collaboration: Partner with Product Management to bring customer insights into roadmap discussions and ensure positioning reflects evolving customer needs.
- Customer Advocacy: Support customer-first initiatives, including an ITRM Customer Advisory Board and the development of customer testimonials or case studies to help strengthen customer relationships and loyalty.
- Win/Loss Analysis: Analyze deal outcomes and monitor competitor activity to continuously refine positioning, sharpen differentiation, and fuel sales effectiveness.
- Competitive Intelligence: Monitor and analyze competitor activities, market trends, and industry developments to create compelling battle cards and refine competitive positioning. Leverage insights to craft impactful messaging that drives campaign effectiveness and enhances sales enablement efforts.
Required Experience/Skills:
- 4+ years of B2B product marketing experience in SaaS technology or professional services, ideally within IT risk management, cybersecurity, or GRC.
- Strong understanding of IT risk management, cybersecurity, compliance frameworks, and regulatory drivers.
- Demonstrated experience in marketing AI-powered SaaS solutions, or applying AI to GTM execution (e.g., content creation, customer insights, persona research, campaign optimization).
- Demonstrated ability to collaborate cross-functionally with product, sales, and marketing to execute GTM strategies.
- Excellent communication skills (written and verbal), with the ability to simplify technical concepts into compelling business narratives.
- Familiarity with marketing tools such as Salesforce, Outreach, Marketo, and Wrike is beneficial but not required.
- Key traits: AI-first mindset, strategic thinker, detail-oriented, proactive, adaptable, results-driven, and collaborative.
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.
We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.
To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.