Assoc Product Marketing Specialist Boston, Massachusetts Assoc Product Marketing Specialist
Devo
Description
THIS IS A 100% IN-OFFICE ROLE; CANDIDATES MUST BE LOCATED IN THE BOSTON AREA TO BE CONSIDERED
We’re looking for an experienced and versatile Product Marketer to own the messaging, positioning, direct customer interaction, and go-to-market execution for Devo’s growing product portfolio. You’ll be responsible for arming our sales, marketing, and channel teams with compelling collateral and training, ensuring the market understands exactly what makes Devo different—and why it matters. In addition, you will be in charge of all direct customer marketing engagement with a focus on arranging and executing our technical and executive customer advisory boards (CABs)
- Messaging & Positioning
- Develop differentiated, compelling product messaging and positioning that resonates with CISOs, SOC leaders, and security practitioners.
- Translate complex technical capabilities into clear business value.
- Sales Enablement
- Create and maintain sales tools including pitch decks, battlecards, solution briefs, ROI calculators, one-pagers, and FAQs.
- Lead product training sessions for sales and channel teams.
- Build competitive analysis materials and keep them current.
- Go-To-Market (GTM) Execution
- Collaborate with product, sales, and marketing teams to drive successful product launches and updates.
- Own the GTM plan and ensure readiness across the org for new feature and product rollouts.
- CABs – plan, arrange, and execute our semi-annual technical and executive CABs
- Partner Marketing
- Create and adapt materials for partners, MSSPs, and resellers.
- Support joint marketing initiatives with technology and channel partners.
- Market Intelligence
- Track competitive developments, market trends, and customer needs to inform messaging and product strategy.
- Gather and synthesize customer feedback to help refine positioning and feature prioritization.
- Proven ability to create compelling content for technical and executive audiences.
- Strong cross-functional collaborator with a bias for action and comfort in startup-paced environments.
- Exceptional written and verbal communication skills.
- Experience supporting both direct sales and channel partners.
Devo does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Don’t meet every single requirement? At Devo we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
At Devo, diversity and inclusion means more than treating employees well and making them feel welcome. It is a commitment to hiring people who bring different insights because of their unique perspectives, ways of thinking, and prior experiences.
We intend to continue hiring great people and protecting our culture so everyone can be themselves and speak their minds. That way Devo will always be a place filled with purpose, energy, hard work, thoughtfulness, and respect.
To All Agencies: Please, no phone calls or emails to any employee of Devo outside of the Talent Acquisition team. Devo's policy is to only accept resumes from agencies via the Devo Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Talent Acquisition team. Any resume submitted outside of this process will be deemed the sole property of Devo and in the event a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid