Product Marketing Manager

• Applications are considered on a rolling basis
• Stockholm
• Hybrid

Job Description

Ready to Launch Security Products for a Global Audience? We’re Hiring a Product Marketing Manager!What we do at Detectify

We're Detectify, and we're not your average cybersecurity company. We're a team who are obsessed with building cutting-edge tech that actually makes a difference in making the internet a safer place. We're talking about real-life hackers who know their stuff. You'll learn from the best, and maybe even develop some elite skills yourself.

Detectify offers cybersecurity solutions that combine human ingenuity with automation. We offer a solution that streamlines asset discovery and vulnerability assessments for AppSec teams.

What you’ll get to do:

As our Product Marketing Manager, you will be the central hub connecting our product, marketing, and sales teams. You will be the expert on our customers and the market, using your insights to craft compelling narratives and launch products that resonate with a deeply technical audience.

Some examples of your responsibilities:

• Launch Orchestration: Own and execute the end-to-end launch and GTM strategy for new product and feature launches, from positioning and initial messaging to post-launch analysis and optimization.
• Compelling Messaging: Develop crisp, technically-accurate messaging that translates Detectify’s capabilities into clear value propositions for different personas and use cases. You will craft the core messaging that forms the foundation of all our marketing and sales efforts.
• Sales Enablement: Partner closely with the sales team to arm them with the tools they need to win, including technical datasheets, competitive battle cards, demo scripts, and case studies.
• Content Collaboration: Act as the subject matter expert for the rest of the marketing team, collaborating with our Content and Demand Gen leads to fuel campaigns with product-centric stories, technical blog posts, and customer evidence.
• Market Intelligence: Be the voice of the customer and the expert on the market. Monitor our competitors, buyer trends, and our product's position to inform both the product roadmap and marketing strategy.
• Product Evangelism: Act as a key spokesperson for our products, with opportunities to represent Detectify at conferences, host technical webinars, drive analyst relations, and engage with the global security community.

Skills & Requirements

Who you are:

You are a "nerdy" and passionate product marketer who thrives at the intersection of technology and business. You have a proven track record of launching technical products and a gift for telling stories that connect with developers and security professionals.

• Several years of experience in product marketing, specifically within a B2B SaaS company targeting a technical buyer. Previous experience as a software engineer, DevRel, or technical sales engineer is a plus.
• Demonstrated success leading multiple GTM and product launch campaigns from start to finish.
• A strong technical acumen and genuine curiosity to dive deep into complex products. Demonstrated ability to work directly with engineering teams and translate technical concepts for diverse audiences. Cybersecurity experience is a huge plus.
• You are an exceptional storyteller and communicator, both in writing and in person, and are excited by the opportunity to be a public voice for the company.
• Proven track record executing GTM campaigns by creating alignment between Product, Engineering, Sales, and Marketing.
• An interest and curiosity in using AI to optimize marketing activities and integrate AI into your daily workflow is highly desirable.
• A proactive attitude, takes action quickly, and thrives in a fast-paced, self-managed environment.

So, what do you think?

We are proud to foster an inclusive workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product. This is something we value deeply and we encourage everyone to be a part of changing the way the world thinks about security! Go hack yourself!

Remote work

We offer hybrid working and would like to see you a few days per week at our office in central Stockholm.