Senior Brand Marketer
DataSnipper
As Senior Brand Marketer at DataSnipper, you will elevate our brand by driving awareness, trust, and market leadership in the audit and finance automation space. You will execute brand campaigns and amplify our story across channels to ensure consistency and resonance with our global audience.
This role reports directly to the VP of Marketing, Bas Willems.
At DataSnipper, the Marketing team consists of Web, Brand, Production (our internal agency), and Product Marketing (PMM), working closely together to deliver clear, consistent, and high-impact stories to our global audience. You will also collaborate with external creative partners when needed to scale campaigns efficiently.
About DataSnipper:
DataSnipper is the driving force behind an intelligent automation platform that’s transforming the world of audit and finance.
Founded in 2017, DataSnipper has skyrocketed to unicorn status, achieving a valuation of $1 billion following a successful funding round led by Index Ventures. With over 500,000 users across 160+ countries and offices in Amsterdam, New York, Kuala Lumpur, Tokyo, and Mexico City, DataSnipper is shaking things up - and we’re not stopping there!
Core Responsibilities:
Brand campaigns: Help create brand campaigns across paid, owned, and earned channels to drive awareness, build trust, and drive emotional connection with our audience, while working with influencers to amplify our story.
Social Media: Help manage our organic social media presence, telling our story in a human, engaging way
PR and Awards: Oversee PR initiatives, including agency management, press releases, and media outreach. Lead industry award submissions to build external validation and trust.
Thought Leadership: Co-create executive thought leadership content, supporting speaker opportunities and media features.
Employer brand: Champion employer branding initiatives in close collaboration with the People team to showcase DataSnipper’s culture and attract top talent.
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Monitor brand health and perception through research, tracking, and actionable insights.
Collaboration is key
Collaborate with and mentor junior brand and multimedia content specialists, fostering a high-performing, creative brand team.
Work closely with our creative production (internal agency) to bring campaigns to life with high-quality creative assets.
Partner closely with Product Marketing (PMM) to align messaging, positioning, and product narratives across all campaigns and touchpoints.
Collaborate with Content Marketing (as part of the Demand Generation team) to ensure alignment on messaging, with the right copy and tone, ensuring brand consistency across lead generation and nurturing activities.
Ensure that all brand activities ultimately make it easier for Sales and other GTM teams to sell our product by building a stronger, highly trusted brand in the market.
Key Skills & Experience:
5+ years of relevant experience.
B2B SaaS expertise with a clear understanding of sales-led GTM motions and complex buyer journeys.
Proven experience building and executing brand strategies and campaigns that support pipeline and sales motions.
Strong storytelling and copywriting skills with the ability to craft clear, compelling narratives that resonate with prospects.
Experience with PR, social media, and influencer collaboration in a B2B environment.
Comfortable collaborating cross-functionally with Product Marketing, Demand Generation, Web, Design, and Sales teams.
Fintech or financial services marketing experience is a plus.
Skilled in using data to inform decisions and measure brand health.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
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Passionate about building trusted, differentiated brands that enable Sales to connect with prospects confidently.
What we offer:
Being part of one of the fastest-growing scale-ups in the Netherlands
Make an impact by disrupting the audit industry with us
28 vacation days on a full-time basis
Pension plan
Stock participation plan
Hybrid mode of work (at least 3 days onsite in our Amsterdam office)
A flexible and growing organization with lots of opportunities to learn and develop
International working environment, with a team of friendly and driven colleagues
Office in Amsterdam Noord with fresh, delicious lunch prepared daily by our chef
Access to OpenUp, the mental health and wellness platform
Friday drinks and multiple social activities for team building
If this sounds interesting to you, please apply. We can’t wait to meet you!