At Copado, we are revolutionizing the way organizations approach Salesforce DevOps. Our comprehensive suite of solutions empowers teams to collaborate more effectively and deliver higher quality software faster. We are committed to innovation, excellence, and fostering a culture of continuous improvement.

We are seeking a strategic and revenue-focused Sr. Director to join our team. This is a "builder" role for a leader who understands that Partner Marketing is not just about relationships—it is a primary engine for Demand Generation.

Reporting to the VP of Demand Generation, you will build and lead a team responsible for two critical pillars:

The Partner Ecosystem: GSIs, RSIs, Tech Partners, and Strategic Alliances.
Customer Advocacy: Turning our user base into vocal champions through storytelling, speaking engagements, and community recognition.

You will bridge the gap between our Product, Alliances, Customer Success, and Sales teams to create a unified "Better Together" message, while ensuring that every activity is tied directly to pipeline and retention.

Your Roles & Responsibilities

Demand Generation & Partner Ecosystem Strategy

Pipeline Engine: Operate Partner Marketing as a primary demand generation channel. Drive measurable growth in Partner Sourced (net new) and Partner Influenced (deal acceleration) pipeline.
Global Ecosystem Management: Own the global marketing strategy across all partnership tiers: Global System Integrators (GSIs), Regional SIs, Tech Partnerships, and Strategic Alliances (e.g., Salesforce).
Partner Mapping & Vertical GTM: With the Alliances team, develop and maintain a comprehensive Partner Mapping function. Systematically map all GTM partners by Product Cloud and Industry Vertical. Also, oversee the Public Sector/Gov GTM strategy, ensuring partners are equipped with FedRAMP-specific messaging and aligned with our Government sales team.

Leadership of Customer Advocacy & Evangelism

Strategic Oversight of Customer Storytelling: Guide and empower the Customer Advocacy function to maintain a robust "Customer Stories Engine." Ensure the team is producing high-impact assets (case studies, testimonials) that align with broader GTM themes, while you focus on the strategy for distributing these stories across Partner and Demand channels.
Executive Sponsor for Speaker Bureau: Provide strategic direction on which customers are nominated for tier-1 stages (Dreamforce, World Tours). Leverage your cross-functional view to ensure the Advocacy lead is prioritizing customers who support our most critical up-market and partner-led deals.
Voice of the Customer (VoC) Integration: Act as the executive bridge, ensuring the insights gathered by your Advocacy team regarding customer pain points and wins are effectively communicated to the VP level and integrated into the global marketing narrative.

Cross-Functional Messaging & Alignment

Unified Messaging: Lead the coordination of partner messaging. Collaborate deeply with Alliances and Product Marketing to ensure our "Better Together" stories are technically accurate, market-relevant, and consistent across all channels.
Integrated Campaigns: Ensure partner marketing is not a silo. Integrate partner motions into the broader Global Demand Gen campaigns ensuring partners are activated in our field events, digital programs, and ABM strategies.
Partner Communications & Content: Own the timing and distribution for partner comms. Manage the editorial calendar for the Alliances and Partner Newsletters to ensure consistent mindshare. Oversee the creation of tactical enablement assets, including "Better Together" one-pagers, joint battlecards, and sales decks.

Operational Excellence & Team Leadership

Build & Lead: Recruit, hire, and mentor a high-performing Partner Marketing team. Foster a culture of empathetic leadership, collaboration, and a "One Team" mentality.
100% Budget Accuracy: Own the global partner marketing budget and MDF (Market Development Funds) with precision. Ensure distinct tracking of spend and strict adherence to quarterly financial targets, targeting 100% spend utilization.
Project Management Rigor: Instill a culture of "flawless execution" for all tactics in the funnel - such as partner webinars, joint events, customer stories and content launches. Ensure every initiative has a clear workback schedule and is delivered on time.

Performance Reporting & Analytics

Executive Visibility: Own the reporting cadence for the partner channel. Deliver clear, concise reports and strategy to the executive team highlighting leads generated, pipeline contribution, and ROI on MDF spend.
Lead Management: Oversee the end-to-end lead flow process for partner leads, ensuring 100% data integrity and rapid hand-off to the Sales team.

Required Professional & Technical Expertise

Professional Expertise:

8+ years experience in B2B Marketing, with specific expertise in Partner Marketing and Demand Generation.
Customer Advocacy Experience: Proven experience building Customer Advocacy programs, including sourcing case studies and managing executive-level customer relationships.
Salesforce Ecosystem DNA: Deep familiarity with the Salesforce partner ecosystem (GSIs, SIs, ISVs) is mandatory.
Leadership Style: Champion of empathetic leadership and a "one team" mentality. Proven ability to collaborate with Alliances, Marketing and Sales leaders to drive shared success rather than competing agendas.
Analytical Mindset: You manage by metrics. You can clearly differentiate between Sourced and Influenced revenue and allocate budget based on performance data.
High ownership, urgency, and ability to operate autonomously in a fast-moving environment.

Technical Expertise

Strong experience with Salesforce CRM (PRM experience is a plus) and Marketing Automation platforms (Pardot, etc).
Experience defining end-to-end workflows for partner lead registration and campaign attribution.
Advocacy tools: Familiarity with reference management or advocacy software is a plus.
Proficiency in Project Management tools (e.g., Asana, etc) to manage complex joint-marketing calendars.
Ability to interpret partner performance data to drive decisions on which partners to prioritize for MDF and joint-marketing investment.

Benefits
Copado offers a comprehensive benefits package, which includes:

Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) Plan
Paid Time Off
Wellness Perks

Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.

80202, Denver, CO, United States

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