Senior Growth Lead
BlaBlaCar
Sales & Business Development
São Paulo, SP, Brazil
Posted on Oct 27, 2025
About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
Your Mission
We’re looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Brazil. You’ll own the local growth leading and partner with global teams on settings the strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.
This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.
Your Role
- Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
- Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
- Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
- Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
- Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
- Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
- Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
- Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.
Your qualifications
- 7+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.
- Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
- Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking.
- A creative problem-solver who can balance numbers with storytelling and brand-building.
- Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
- Strong understanding of growth frameworks and sustainable growth principles.
- Excellent communication and collaboration skills — able to align teams around shared goals and insights.
- Fluent in English and Portuguese
What we have to offer
- 4 additional weeks on top of legal maternity/paternity leaves
- Financial support for home office equipment (900BRL one shot)
- 30 days holidays per year (after 12 months)
- Local meal plan & public transport policy (CAJU card)
- Omint health plan, dental care, and life insurance
- Gympass access Relocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings, mentorship, and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through Moka.care
- 1 day off per year to test our product
- 1 day per year for social engagements with non-profits
Interested in joining the ride? Here’s what your hiring journey will look like
- a 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
- a 60-min video-call with our VP of Marketplace Brazil, Tatiana Mattos, to deepdive into your experience executing marketing strategies and delivering campaigns
- a fully remote exercise to evaluate your technical skills, including a 60-min video-call with key stakeholders to present your work;
- a 30-min video-call with our Sr Business VP, Adrien Tahon, for a final validation
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.