Job Title: B2B Marketing Associate
Location: Bengaluru, India
Experience: 2–4 years
Department: Brand and Marketing

About apna.co

Founded in 2019, apna.co is India’s leading jobs and professional networking platform, focused on enabling livelihoods for 100 crore Indians. With 59+ million users across 900+ cities and over 700,000 employers, apna.co connects businesses with the right talent across 200+ job categories.

As apna continues to scale its employer ecosystem, B2B marketing plays a critical role in driving awareness, trust, and engagement among businesses across India.

Job Summary

As a B2B Marketing Associate, you will support and execute employer-focused brand and marketing initiatives with a strong focus on events, market research, and campaign execution.

This is a hands-on role suited for someone who enjoys execution, coordination, and learning how B2B brand building works at scale. You will work closely with senior brand managers, agencies, and cross-functional teams to deliver high-quality marketing programs for apna’s employer audience.

Key Responsibilities

Events and On-ground Marketing

• Own the planning and execution of B2B events including job fairs, roundtables, webinars, podcasts, and industry forums for MSMEs or Enterprises.
• Coordinate with event partners, vendors, and internal stakeholders to ensure seamless execution
• Track event performance and post-event outcomes
  

Campaign Execution

• Support execution of integrated B2B marketing campaigns across digital, content, social, PR, and offline channels
• Manage timelines, briefs, and deliverables with internal teams and external agencies
• Ensure consistent brand messaging across all employer-facing touchpoints

Market and Brand Research

• Assist in conducting market research, competitor analysis, and employer insights studies
• Support brand health tracking, surveys, and data collation
• Convert insights into clear inputs for campaigns and content

Content and Asset Support

• Help create and manage B2B marketing assets such as case studies, presentations, reports, landing pages, and event collateral
• Coordinate with design and content teams for timely delivery

Cross-functional Collaboration

• Work closely with brand, product marketing, sales, PR, growth, and analytics teams
• Support go-to-market initiatives for new employer products and features

Reporting and Analysis

• Track campaign and event KPIs such as reach, engagement, leads, and participation
• Prepare post-campaign and post-event reports with key learnings

Requirements

Experience

• 2–4 years of experience in B2B marketing, brand marketing, or marketing operations
• Experience in tech, startups, SaaS, marketplaces, or B2B platforms is preferred

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field

Execution-first Mindset

• Strong attention to detail and ability to manage multiple tasks simultaneously
• Comfortable working in a fast-paced, high-ownership environment

Communication and Coordination

• Good written and verbal communication skills
• Ability to work effectively with internal teams, vendors, and agencies

Analytical Orientation

• Basic understanding of marketing metrics and reporting
• Willingness to learn how data informs B2B marketing decisions

What We Offer

• High learning curve: Exposure to large-scale B2B marketing and employer branding
• Hands-on ownership: Real responsibility across events, campaigns, and research
• Growth opportunity: Work closely with senior marketers and leadership
• Collaborative culture: Fast-moving, execution-driven startup environment