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Associate - Performance Marketing

Apna

Apna

Marketing & Communications
Bengaluru, Karnataka, India
INR 800k-1,000k / year
Posted on Jul 2, 2025
apna - Transforming Careers Through Technology

Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.

Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

Role Overview:

Title: Associate - Performance Marketing

Requirement: 2

Location: Bangalore (WFO - Domlur)

Experience: 1-2 years

Industry: Agency

CTC: 8-10L

Requirements

Responsibilities:

  • Execute performance campaigns end-to-end on Google & Facebook
  • Manage various campaign types: app installs, search, PMax, lead/demand generation
  • Track campaign performance via Google/Facebook dashboards and tools like Mixpanel & Branch
  • Own CAC, CPR, CPV, CPL metrics
  • Liaise with affiliate partners for quality traffic
  • Share insights with the creative team to improve performance