Demand Generation Manager
Altruist
About Altruist
Altruist is transforming the multi-trillion dollar wealth management industry by building an AI platform for wealth professionals. We partner with financial advisors nationwide, empowering them to grow, optimize time and resources, and deliver superior outcomes for their clients.
We're looking for exceptional talent to help us achieve our mission of making financial advice better, more affordable, and accessible to all. If you're passionate about challenging the status quo and want to do the most important work of your life, we'd love to meet you!
But first, our values
Kindness - Kindness doesn’t just equal niceness. We listen to understand. We embrace, and encourage healthy debate and diverse perspectives. We approach conflict openly, honestly, and respectfully.
Brilliance - Humility is the skill we’re most proud of and possessing a growth mindset is always top of mind. We take ownership in everything we touch; regularly using our unique superpowers to reach a common goal as a team. We succeed and fail as one.
Grit - When challenges arise, we stay laser focused on achieving our mission and finding a way forward, even when it’s hard. We are nimble and maintain a sense of urgency, swiftly adapting to change and overcoming obstacles.
The opportunity
We’re looking for a data-driven, strategic Demand Generation Manager to fuel Altruist’s growth engine. You’ll own our acquisition channels, build and execute pipeline-generating campaigns across those channels, and lead the development and execution of our ABM program. You’ll partner closely with Marketing Ops, Sales, and cross-functional teams to launch high-impact initiatives that support our upmarket growth and convert high-value audiences.
Your impact
- Lead and manage all paid acquisition channels, including search, paid social, programmatic, and retargeting, in partnership with external agencies.
- Own the ABM program end-to-end — identify target accounts, partner with Sales and RevOps to define TAL criteria, and build, launch, and optimize integrated ABM campaigns.
- Develop and execute integrated, multi-channel campaigns that drive qualified pipeline aligned with our ICP and priority segments (including upmarket audiences).
- Collaborate closely with Lifecycle Marketing to ensure ABM sequences, nurture flows, and email programs work cohesively across the funnel.
- Manage budget allocation, forecasting, and channel ROI, optimizing programs based on data and performance insights.
- Continuously experiment with new channels, audiences, and creative strategies to uncover new growth opportunities and improve efficiency.
- Collaborate with Marketing Ops to establish attribution, tracking, dashboards, and lead scoring for both demand gen and ABM motions.
- Partner with Web/CRO (external agency) to optimize landing pages, CTAs, and conversion points across Altruist’s website.
- Work cross-functionally with Content, Product Marketing, and Sales to define campaign messaging, assets, and account-specific plays that support pipeline goals.
- Analyze performance, derive insights, and iterate quickly — delivering clear reporting and insights to marketing and sales leadership.
- Lead creative testing and optimization across campaigns, sharing learnings regularly with the broader marketing team to inform messaging, positioning, and market resonance.
What you bring
- 5+ years of hands-on demand generation experience in a B2B SaaS environment; FinTech experience is a strong plus.
- Proven experience running paid acquisition programs (Google Ads, LinkedIn, programmatic, Meta, display, etc.) and driving measurable pipeline growth.
- Experience planning or executing ABM programs, or strong readiness to build and own ABM with Sales partnership.
- Strong analytical mindset; comfortable with performance metrics (CPL, CPA, conversion rates), dashboards, and attribution models.
- Demonstrated success managing budgets, agency/vendor relationships, and optimizing channel performance.
- Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and ability to work seamlessly with Marketing Ops.
- Excellent collaboration and communication skills — skilled at partnering across Marketing, Sales, Content, and Product Marketing.
- Strategic yet execution-oriented — able to build strategy while rolling up your sleeves to launch and optimize campaigns.
What we bring
Attracting and retaining top-tier talent is a priority. We are proud of the culture we’ve built and are cognizant of the ever-changing professional landscape. Our dynamic offering of perks and benefits are tailored for you to feel your best while doing your best.
- A hybrid work schedule for most positions to promote strong, in-person collaboration and a healthy work-life-balance.
- Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity.
- Competitive pay and equity for eligible positions.
- Premium healthcare, dental, and vision insurance plans (HMO and PPO).
- 401k savings plan with a 4% match and immediate vesting.
- 16 week paid parental leave.
- Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
- Company perks program (includes discounts on pet insurance, fitness, cell phone plans, entertainment and travel, etc.).
- Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
- One month work from anywhere policy (with the exception of a few countries).
Total compensation includes a competitive benefits package, along with equity in the form of Stock Options (ISOs) for eligible roles. For salaried positions, a salary offer will be determined by a number of factors including experience, skill level, internal pay equity, geographic location, and other relevant business considerations. We review all employee pay and compensation programs regularly to ensure fair, equitable, and competitive pay. At Altruist, we are committed to providing fair, equitable, and competitive compensation by leveraging market data to inform our pay bands. Base salaries will be reviewed at regular intervals throughout the year, typically in conjunction with performance review cycles. By evaluating compensation on a regular basis, we are able to reward high performance and ensure all employees have opportunities for growth.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Altruist we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.