We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Sr. Manager, Marketing Technology & Data Operations

Team: Digital Strategy & Operations
Reports to: Sr. Director, Digital Strategy & Operations

Summary:

We're Looking for a seasoned and strategic Sr. Manager of Marketing Technology & Data Operations to lead and evolve our global marketing systems, processes, and data strategy. This critical role will oversee and/or influence our end-to-end marketing technology stack, campaign operations, lead management infrastructure, marketing data governance, and insights delivery.

As the operational backbone of our digital marketing engine, you will work across marketing, sales, revenue operations, enterprise systems, IT, and analytics to build scalable systems and processes that accelerate pipeline generation, optimize funnel performance, and enhance engagement across the buyer journey.

This is an exciting opportunity to shape the next phase of operational maturity in a fast-moving SaaS organization where data, automation, and digital experience are key to revenue growth.

Why This Role Matters:

MarTech and data operations are no longer just support—they’re strategic. In this role, you will directly impact how we grow pipeline, activate insights, scale go-to-market motions, and drive efficiency. You’ll join a collaborative and data-driven organization that values experimentation, innovation, and hard work.

Key Responsibilities:

Strategic Martech Leadership

• Own the marketing technology roadmap and evaluate tools that enhance GTM performance (e.g., Marketo, Salesforce, Segment, 6sense, LeanData, Drift, etc.)

• Lead the vision and execution for scalable, integrated marketing systems and automations aligned to business growth goals

• Partner with IT and security teams to manage vendor relationships, integration roadmaps, and platform governance

Lead Management & Revenue Operations Alignment

• Architect and continuously optimize global lead scoring models and routing strategies

• Ensure synchronization between Marketing, RevOps and Sales in terms of funnel SLAs, MQL definitions, Lifecycle, handoffs, and opportunity influence

• Build and maintain a strong cross-functional relationship with sales and RevOps ensuring we have the right processes, data, integrations and technology in place to drive pipeline and GTM efficiency

Campaign Execution & Operational Excellence

• Oversee global marketing campaign operations, including oversight and partnership with teams responsible for build, QA, segmentation, UTM governance, and tracking

• Establish and enforce best practices and frameworks for campaign execution that improve speed, accuracy, and attribution

• Partner with demand generation, ABM, and content teams to enable high-performing, data-informed marketing programs

Marketing Data Strategy & Governance

• Lead marketing data strategy, including enrichment, segmentation, and alignment with sales and product data structures

• Define and drive data hygiene practices across the martech and CRM ecosystem

• Partner with BI and RevOps to standardize pipeline and performance metrics and reporting

• Deliver insights for the company and marketing that drive decision-making and continuous relentless improvement across the organization

• Develops Contact Acquisition Strategies and works cross-functionally

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and lead a high-performing team dedicated to operational excellence and revenue growth

• Act as a bridge between Marketing, Sales, Product, and Analytics to ensure seamless GTM execution

• Contribute to strategic planning, quarterly business reviews, and GTM alignment at the leadership level

Required Skills and Qualifications:

• 8–12 years of experience in marketing operations or martech leadership roles, preferably in B2B SaaS

• Deep technical expertise with core martech platforms (Marketo, Salesforce, LeanData/RingLead, 6sense, ZoomInfo, etc.)

• Strong strategic and executional capability across lead scoring, funnel optimization, and campaign orchestration

• Demonstrated success leading marketing ops functions at scale, including building and integrating systems

• Strong understanding of marketing attribution, data modeling, and analytics infrastructure

• Proven track record of influencing cross-functional teams and senior stakeholders

• compensation 160,000-184,000 plus bonus & Equity

Preferred Qualifications or Experience:

• Experience working in B2B, enterprise SaaS, data, or AI/ML industries

• Familiarity with ABM, product-led growth, and customer lifecycle operations

• Experience with data tools and environments like Snowflake, Segment, Rudderstack, or BigQuery

• Working knowledge of GDPR, CCPA, and privacy compliance in a martech context

• Marketo and Salesforce certifications preferred
• Experience implementing, managing and optimizing key marketing and sales technologies such as Marketo, SFDC, 6sense, RingLead, ZoomInfo, UserGems, Drift, G2, ON24 and other marketing technologies/tools.

Education:

• Bachelor’s degree required (Marketing, Business, Information Systems, or related)

• Master’s degree or MBA preferred but not required

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.