A Place for Mom is seeking a Director of B2B Product to shape the future of our

Home Care business. As a senior leader within our growing Home Care product

organization, you will define and drive our strategy to become an indispensable

growth partner to home care agencies. You will be joining at a pivotal moment as

we evolve from a simple referral network to a full agentic platform.

Who You Are

This Director of B2B Product will be at the helm of reimagining the agency

experience at A Place for Mom. The ideal candidate is a strategic leader with a

proven record of building and scaling high-impact customer products that drive

measurable business results. You blend deep empathy for customers with a data-

driven mindset, using insight and experimentation to translate customer needs

into outcomes that matter. You have demonstrated success leading teams,

inspiring innovation, and delivering tangible growth through bold product vision

and flawless execution. You thrive in mission-driven environments and are

excited to make a meaningful impact in senior home care by empowering

families, improving lives, and redefining how consumers find trusted care

solutions for their loved ones. This leader will report to the VP of Home Care

Product, and partner with the team to formulate a long-term product strategy and

vision that propels the product and business transformation of home care at A

Place for Mom.

What You Will Do

Product Vision & Strategy

• Define and validate the agency strategy for the Home Care business,
  
  

aligned to company growth and mission goals.

• Identify opportunities to differentiate our customer tools, drive customer
  
  

ROI, and achieve high customer retention and satisfaction

• Champion innovation by staying ahead of consumer trends, technology,
  
  

and data insights that shape product direction.

Execution & Impact

• Translate strategy into actionable roadmaps, prioritizing initiatives that
  
  

drive meaningful business and customer outcomes.

• Partner with engineering, design, and marketing to deliver high-quality,
  
  

data-informed consumer experiences at scale.

• Measure success through key performance indicators tied to growth,
  
  

engagement, conversion, and customer satisfaction.

Leadership & Influence

• Collaborate with senior leadership across the organization to ensure
  
  

alignment, clarity, and shared ownership of results.

• Act as the voice of the agency across the business, advocating for empathy,
  
  

insight, and impact in every decision.

Qualifications

• 10+ years of progressive product management experience, with at least 3+
  
  

years in a senior leadership role driving consumer-facing products at scale.

• Proven success defining product vision, strategy, and roadmap for high-
  
  

growth, digital customer experiences.

• Demonstrated ability to translate customer insight and data into impactful
  
  

product outcomes that move key business metrics.

• Deep experience leveraging analytics, experimentation, and customer
  
  

research to guide product decisions and measure impact.

• Strong track record of delivering business results through collaboration,
  
  

influence, and disciplined execution.

• Exceptional communication and storytelling skills, with the ability to
  
  

inspire teams and stakeholders around a shared vision.

• Experience in marketplaces, health tech, or mission-driven organizations a
  
  

strong plus.

Compensation

• Base Salary: $180,000 - $215,000
• Bonus: + 30% Bonus
  
  

Benefits

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off
  
  

About A Place For Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our Employees Live The Company Values Every Day

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.
  
  

Additional Information

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.